In this episode of Everyday Excellence, host Todd Baldwin interviews Michael Budd, owner of Budd’s Plumbing, Heating & Cooling. They explore how a family-run trade business evolved from decades in new construction into a modern, service-focused operation built for scalability, trust, and operational efficiency.

Michael shares how shifting away from construction allowed the company to focus on higher-control service work, while also expanding into HVAC to create new growth opportunities and improve customer reach.

The discussion also dives into the importance of building measurable marketing systems with true ROI tracking, enabling data-driven decisions that eliminate guesswork from lead generation.

The episode highlights how culture, trust, and education-driven customer s ...