Kimberley Marr on Years of Buyer-First Strategy, Social Media Mastery, and Building a Business That Never Stops Growing
She was told buyers were liars. She went after every single one of them anyway. And it changed everything. In this episode of According to Carlo, I sit down with one of the most decorated, and distinctive agents in Mississauga real estate history – Kimberly Marr. You might know her as Kim Egerton. Either way, after 39 years in this business, her story is one of the most compelling I have had the privilege of sharing on this podcast. What We Cover: The Origin Story Kim was told buyers are liars and listing agents last. She ignored every word of it. Here is exactly how she built one of the most remarkable buyer-focused careers in GTA real estate history starting from nothing at 20 years old. The Buyer Program That Changed Everything Before buyer agency even existed in Ontario, Kim was already building trust, transparency, and structured programs for buyers that nobody else was offering. The ABC buyer profile. Pre-qualification before showings. Team partnerships with mortgage brokers and lawyers. She was building a system before systems were a thing. 150 Transactions, Mostly Buyers How do you close 150 transactions in a year with 70 to 75 percent being buyer-side? Kim breaks down the exact rinse-and-repeat model that made her the number one agent in Mississauga at an age when most agents are still figuring out their first deal. The Worst Leads Story One of the most powerful moments in this conversation. A story from 1999 that every agent who has ever complained about lead quality needs to hear. Kim took her team's five worst leads on a Thursday. By Monday she had three deals. The AI and Algorithm Play In 2017 Kim enrolled in a two-year night school certification in AI and predictive data analytics with zero computer science background. She did it because she could see where things were heading. Here is what she learned and how it shaped her entire social media strategy. The Social Media Explosion One year of committed social media content. Millions of views. 97% one-second retention. 87% three-second retention. Kim breaks down exactly how she built it, how she structures her content, and why she believes agents are thinking about the camera entirely wrong. Getting Comfortable On Camera Kim's take on camera confidence is one of the most refreshing perspectives I have heard. She is not nervous about how she looks because she is too focused on what she is delivering. Here is the mindset shift that every agent who is terrified of video needs to hear. Her Top 3 Tips for Agents Right Now Direct mail with QR codes. Consistent social media content focused on buyer pain points. Database contact that is personal, consistent, and not transactional. Three strategies that have worked across five decades of real estate and still work today. The Closing Truth After 39 years, Kim's conclusion is simple. What is old is new. The delivery methods have changed. The fundamentals have not. Value, trust, and relationships will always win.
