This episode goes inside the realities of scaling a D2C brand.

Yash Kalra, Founder of Goat Life, started his journey in Kota. Before crores in monthly revenue and national visibility, there were 80 plus offline events and constant product iteration.

He joins Shantanu Deshpande and Aditya Sehgal, Founder, Asgard.world and Ex-President & COO, Reckitt, for a direct conversation on what it really takes to scale. They challenge assumptions, question positioning, and examine the shift from founder hustle to structured growth.

Problems that we solve in this episode:

- How should founders prioritise operations and capacity when demand spikes overnight?

- As a content led brand scales, what must stay founder led t ...