A story about admitting your own strategy pulled you away from what matters.

This episode is for sales-led SaaS founders wondering whether their expansion strategy is building strength—or spreading them thin.

Most SaaS founders treat $10M as proof the playbook works. Hewitt Tomlin, CEO of TeamBuildr, treated it as a reason to question everything.

He and his college teammate James Peters built TeamBuildr from a frustration with paper workout programs into a $10M strength and conditioning platform—with fewer than 50 employees and zero outside capital.

But at $10M, Hewitt made a choice most founders wouldn't. He stopped building new products—and started rebuilding the one that got him there.

And this inspired me to invite Hewitt to my podcast. We explore why a bootstrapped founder at $10M chose restrai ...