A story about destroying your own work—and creating what lasts.

This episode is for sales-led SaaS founders who suspect their product is slowly becoming a custom shop—and don't know how to stop it.

Bassem Hamdy, CEO and Co-Founder of Briq, has spent 25 years in construction technology—three software revolutions, three companies.

He says Briq found product market fit every 24 months. Each time meant tearing something down to build the next version.

Each time, the same thing triggered the rebuild — the company had started solving for individual customers instead of the market.

And this inspired me to invite Bassem to my podcast. We explore why the instinct to please your biggest customers creates exactly the kind of fragility that kills companies. Bassem shares hard lessons about killing a product he  ...