A story about solving two problems everyone else picks between.

This episode is for SaaS founders with deep domain expertise—and wondering why the market isn't responding the way they expected.

Most SaaS companies struggle because they know what the solution should be.

Panos Siozos, CEO of Learnworlds, came from a research background in educational technology—three generations of teachers, deep pedagogical expertise. He could have built the pedagogically perfect platform.

Instead, he put the scientists in the backseat and listened to what customers actually needed. That decision took him from building in isolation to 12,500 customers across 150 countries.

This inspired me to invite Panos to my podcast. We explore why expertise becomes dangerous when it drowns out customer truth. Panos shares what hap ...