Notas del episodio
This podcast interview focuses on product innovation that enables B2B SaaS businesses to deliver a stellar member experience, quantify business impact, and become community-driven. My guest is Patrick Woods, Co-founder and CEO of Orbit.
Patrick Woods is a tech entrepreneur on a Mission. He has more than 10 years of marketing and customer success experience. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas. He co-founded Orbit in September 2019 on the strong belief that software is no longer sold - but adopted and that value creation beats value capture. The sales funnel is about extracting value, but that only works short-term. For sustainable growth, community can drive long-term adoption through value creation. And that's exactly the mission behind Orbit
And t ...