Notas del episodio
This podcast interview focuses on product innovation that has the power to talk more and sell more. My guest is Alex Levin, Co-Founder and CEO of Regal.
Alex is a Tech Entrepreneur on a mission. He was a product manager at Personal and Thomson Reuters and then joined Handy (later acquired by ANGI) to lead growth and marketing. Alex grew up in New York and received his BA from Harvard.
While at Angi, he successfully drove top-of-funnel growth. But even after rolling out website optimization and email/SMS remarketing, only ~4 of 100 customers would convert. Surprisingly, he found that if they'd called the 96% “abandoned” customers and got them on the phone, they loved the attention and converted at double the rate.
In search of technology to scale this, he found only solutions around a basic, one-size-fits-all “call more” or “call ...