Notas del episodio
This podcast interview focuses on product innovation that has the power to enable every PLG B2B SaaS company grow their MRR without high upfront costs. My guest is Joran Hofman, CEO of Reditus.
Joran is a tech entrepreneur on a mission. Back in 2020, he was an affiliate for 80+ SaaS tools and was generating an average of 30k in organic visits each month. Due to the issues he experienced with the current affiliate management software tools, it never resulted in the passive income he was hoping for.
After getting frustrated time & time again by the clunky affiliate management software and losing precious affiliate revenue, he decided to solve the problem at the core. This is how Reditus was born. Their mantra: When the affiliate does well, so will B2B SaaS companies; in the end, so will Reditus.
This inspired me, and hence I i ...