Paris Fashion Week is Not a Marketing Event: it's how Luxury Rebuilds Desirability

Desirability is the new Margin - from Paris 🇫🇷 por The Deep Dive Team

Notas del episodio

In this episode, Marc Abergel, luxury executive based in Paris, reframes Paris Fashion Week not as a marketing spectacle but as a battleground for cultural sovereignty. Through the lens of Dior’s billion-view paradox and Formula 1’s reinvention, he lays out a five-act Coronation Playbook for Maisons to reclaim authorship, pricing power, and direct audience ... 

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