Ethan Smith, CEO of Graphite, works with some of the largest organizations in tech: Adobe, Notion, Webflow, and more. He's an adjunct professor at Reforge, teaching SEO and AEO to some of the brightest minds in the industry. And he's one of the biggest voices in SEO online.

Ethan joins the Get Discovered podcast to share his knowledge, discuss Graphite's extensive database of proprietary research, and provide tangible tips on what brands can do now to optimize their presence in AI search.

In this episode, you'll learn:

• Why AI is 4 to 5x bigger than published data suggests
• The biggest differences between AEO and SEO
• The most common misconceptions that are costing marketing teams
• Why “just focus on Reddit” is bad advice
• The issue with your help center content
• What product-focused ...