Get Discovered by Prerender.io

Get Discovered by Prerender.io

por Prerender.io
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Temporada 2
What HubSpot Knows About AI Search: Sylvain Charbit, Lead AI Search Strategist at HubSpot
HubSpot is one of the most renowned brands in SaaS. It operates in over 135+ countries, powers nearly 300,000+ businesses, and is one of the most consistently cited brands in AI search. Today's guest is Sylvain Charbit, Lead AI Search Technical Strategist at HubSpot. In his day-to-day, he runs experiments to see what works and what doesn't when it comes to AI search visibility. Tune into this conversation to hear some of his findings. What you'll learn: - Why HubSpot's traditional SEO success helps but doesn't explain its AI search success - Why SEO and AEO aren't the same after all, and why the gap is only getting wider and wider - Why AI search isn't a traffic channel - How a Cloudflare default setting (and a robots.txt toggle) could be making your site completely invisible to AI - Why schema tags with extra attributes don't move the needle - Why broad topic clusters built for traffic volume are becoming a liability - All about agentic search being the next frontier Monday Morning Action: Check your robots.txt and your Cloudflare bot settings to make sure your site isn't accidentally blocked from AI crawlers. It takes 15 minutes and could fix a problem you didn't know you had. Here's a guide on how to get started: https://prerender.io/blog/robots-txt-and-seo/ Episode resources: Connect with Sylvain on LinkedIn: https://www.linkedin.com/in/sylvaincharbit/ Follow Sylvain on Twitter: https://x.com/scharbitjrs?lang=en HubSpot: https://www.hubspot.com HubSpot AEO tool: https://www.hubspot.com/products/marketing/aeo State of AI Search Q1 2026 (Datos + SparkToro): https://datos.live/report/state-of-search-q1-2026/ About the show: Get Discovered is a podcast from Prerender.io exploring how AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 🎧 YouTube: https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ 🎧 About the show: https://prerender.io/podcast
T2 · E13
3 jun 2026
40:43
From On-Running.com to On.com: Max Woelfle, SEO Lead at a Global Sportswear Brand
In this episode of Get Discovered, host Joe Walsh sits down with Max Woelfle, SEO Team Lead at On, one of the fastest-growing sportswear brands in the world. Together, the two talk about what the brand's move from on-running.com to on.com revealed about AI training data, entity confusion, and why the technical foundations brands lay today will determine their visibility in an agentic world. On is a Prerender.io client too, which makes Max's perspective on JavaScript rendering and AI crawler visibility particularly grounded. What you'll learn: How and why On migrated from on-running.com to on.com How AI platforms impact site migrations The JavaScript issue with AI crawlers How On approaches measurement How On has shifted its organizational structure for AI search, and what you can learn from this, too Agentic commerce: why the technical foundation needs to be built now, even if there's no volume This week's Monday Morning Action: get your technical foundations in place. For AI agents to reliably shop your pages, your technical foundations need to function first, says Max. From JavaScript to structured data, there's a lot to cover. Check out this article on how to get started. Episode resources: About On: on.com Connect with Max on LinkedIn: https://www.linkedin.com/in/max-woelfle-444354b/ How On uses Prerender.io: https://prerender.io/resources/case-studies/on-prerender/ About the show: Get Discovered is a podcast from Prerender.io where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 YouTube: https://www.youtube.com/@Prerender 🎧 About the show: https://prerender.io/podcast
T2 · E12
20 may 2026
34:43
Why AI Contributes to Pipeline 15-30x More Than You Think: Niklas Buschner, CEO of Radyant
Niklas Buschner is the founder and CEO of Radyant, one of Europe's leading growth agencies for SEO and AI search. He also hosts Masters of Search, a podcast where he interviews growth leaders from companies like Wise, Miro, and Eleven Labs. In this episode, he shares what the data actually shows about AI search's scale, why your analytics are understating its contribution to pipeline by 15–30x, and what a three-layer attribution system looks like in practice. What you'll learn: - Why AI search is already at ~20% of Google's traffic volume - How analytics tools miss AI-driven pipeline by 15–30x - The three-layer attribution model you should use - Why free-text attribution beats dropdowns - Why you shouldn't rely on perfect data, and how to focus on the "directional truth" mindset instead - Why SEO fundamentals matter more than before Monday Morning Action: Change your self-reported attribution model to a free-text form, not a dropdown. Even if it's imperfect, you'll gain more directional insights than you would otherwise. Find anything interesting? Share with us at prerender.io/podcast. Resources: - Connect with Niklas on LinkedIn: https://www.linkedin.com/in/niklasbuschner/ - Radyant: https://www.radyant.io/ - Masters of Search podcast: https://www.youtube.com/@niklas.buschner - Ethan Smith's study: https://graphite.io/five-percent/ai-is-much-bigger-than-you-think - About Prerender: https://prerender.io About Get Discovered: Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 YouTube: https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ About the show: https://prerender.io/get-discovered-podcast/
T2 · E11
6 may 2026
48:33
How to Prepare for the Agentic AI Wave: Ray Grieselhuber, CEO of DemandSphere
Ray Griselhuber is the founder and CEO of DemandSphere. For the last 15+ years, he's experienced the different waves of search firsthand. And because of this, he knows how to confidently navigate between what's a true signal and what's just noise. In this episode of the Get Discovered podcast, he joins host Joe Walsh to talk about exactly that. He shares why the SEO measurement contract is broken, what you can do instead, and how we can all think about—and better prepare for—the next wave of agentic AI without panicking. What you'll learn: How to think about measurement in SEO now Why your website should be less about marketing The training layer vs. the retrieval layer in LLMs, and why both matter Where most teams are going wrong with traditional SEO How to think about agents on your website Misconceptions about AI search Monday Morning Action: Like Ray, many of our guests are already talking about agentic AI. Tune into our episodes with guests like Tobias Schlottke, Ethan Smith, or Marius Meiners, who are navigating these shifts too. Tobias Schlottke: https://rss.com/podcasts/get-discovered-by-prerender-io/2707331 Ethan Smith: https://rss.com/podcasts/get-discovered-by-prerender-io/2638783/ Marius Meiners: https://rss.com/podcasts/get-discovered-by-prerender-io/2256338/ Episode resources: About DemandSphere: https://demandsphere.com Connect with Ray on LinkedIn: https://www.linkedin.com/in/raygrieselhuber/ The Great Decoupling (Kevin Indig): https://www.growth-memo.com/p/the-great-decoupling Found Conference: https://foundconf.com Obsidian: https://obsidian.md About Get Discovered: Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 YouTube: https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ About the show: https://prerender.io/get-discovered-podcast/
T2 · E10
22 abr 2026
46:19
From Discoverability to Actionability: Tobias Schlottke, Cofounder, Partner, and CTO at saas.group
In this episode, we sit down with Tobias Schlottke, Cofounder, Partner, and CTO of saas.group, one of Europe's leading software portfolio companies with 25+ brands and $100M+ ARR. Tobias, or Tobi, makes some stark comments this episode. His main take: being discoverable by AI isn't enough. Businesses need to go one step further to ensure agentic AI can actually take action on their sites, too. What you'll learn this episode: How to move from discoverability to actionability Why trusted sources matter more than ever Why you don't always need to read tech news Risks to be prepared for: prompt injection, security issues, and more What's coming next for SaaS This week's Monday Morning Action: explore agentic AI. If you haven't already, familiarize yourself with agentic tools like Claude Cowork. Connect them with your tech stack (Notion, Gmail, etc.) and assign them manual tasks, such as populating a Notion database. The more experience you have with agentic AI, the better prepared you'll be for what's next. Episode resources: About saas.group: https://saas.group/ Connect with Tobi on LinkedIn: https://www.linkedin.com/in/tschlottke/ OMR Reviews: https://omr.com/en/reviews Alphalist Podcast: https://alphalist.com/podcast About the show: Get Discovered is a podcast from Prerender.io where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 YouTube: https://www.youtube.com/@Prerender 🎧 About the show: https://prerender.io/podcast
T2 · E9
8 abr 2026
44:39
Why You Shouldn't Over-Focus on Citations: Tom Capper, Senior Search Scientist at Moz
Most marketing leaders are still focusing on the same strategy: rank in the top 10, drive clicks, and convert traffic. But there's a problem with this: traffic isn't showing up the same way anymore. In this episode of Get Discovered, host Joe Walsh sits down with Tom Capper, Senior Search Scientist at Moz, to dig into what the data actually shows about the AI discovery shift. What you'll learn in this episode: - Why SEO has always been a brand channel, but why this matters more now - Why digital PR has become one of the highest-leverage moves you can make for AI search visibility - How to think about citations (hint: they shouldn't be a core KPI) - What original research gives you that no other content strategy can - Tom's thoughts on Google vs. OpenAI Monday Morning Action: start your first in-house study. Pull 30 days of data, use AI for analysis, find a compelling research question, and build your study from there. Share your findings at prerender.io/podcast. Episode resources: - "How Will OpenAI Compete?" by Benedict Evans: https://www.ben-evans.com/benedictevans/2026/2/19/how-will-openai-compete-nkg2x - Find Tom on LinkedIn: https://www.linkedin.com/in/thcapper/ - Moz Top 10 Newsletter: https://moz.com/moztop10 - Moz blog: https://moz.com/blog About the show: Get Discovered is a podcast from Prerender.io where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAP... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 YouTube: https://www.youtube.com/@Prerender 🎧 About the show: https://prerender.io/podcast
T2 · E8
25 mar 2026
50:06
AI is Much Bigger Than We Think: Ethan Smith, CEO of Graphite Agency
Ethan Smith, CEO of Graphite, works with some of the largest organizations in tech: Adobe, Notion, Webflow, and more. He's an adjunct professor at Reforge, teaching SEO and AEO to some of the brightest minds in the industry. And he's one of the biggest voices in SEO online. Ethan joins the Get Discovered podcast to share his knowledge, discuss Graphite's extensive database of proprietary research, and provide tangible tips on what brands can do now to optimize their presence in AI search. In this episode, you'll learn: Why AI is 4 to 5x bigger than published data suggests The biggest differences between AEO and SEO The most common misconceptions that are costing marketing teams Why “just focus on Reddit” is bad advice The issue with your help center content What product-focused content actually drives AI citations How to measure AI search visibility without a data science team How brands can show up authentically on Reddit without getting banned Ethan also walks through his 5% framework, why most of your SEO work is probably wasted, and how to reshuffle your efforts to maximize your impact. Chapters: 00:19 - Welcome to Get Discovered 07:48 - Is AEO actually different from SEO? 09:58 - Misconceptions marketing leaders are holding onto 13:38 - The markdown myth (and other technical misconceptions) 17:44 - Introducing the 5% framework 18:02 - Strategies that actually drive results (and why most work is wasted) 21:26 - How to win on Reddit 31:16 - How to measure AI search discovery 43:42 - Final takeaway: do your own research, and validate everything 47:12 - Monday Morning Action: audit your help center content Resources and links: Connect with Ethan on LinkedIn: https://www.linkedin.com/in/ethanls/ The Graphite blog: https://graphite.io/five-percent The Get Discovered podcast hub: https://prerender.io/podcast About Prerender: www.prerender.io About the show: Get Discovered is a podcast from Prerender.io where AI and online discoverability collide. Season 2 explores how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen. 🎧 Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 🎧 YouTube: https://www.youtube.com/@Prerender 🎧 About the show: https://prerender.io/podcast
T2 · E7
18 mar 2026
48:53
Why the Golden Era of Content is Over: Ryan Law, Director of Content Marketing at Ahrefs
Ryan Law spent 14 years building a career on the predictability of SEO. Publish good content, optimize it well, and watch the traffic compound. Then he published the research showing AI overviews reduce clicks to top-ranking pages by 58%, and needed to find a new strategy quickly. Ryan is the Director of Content Marketing at Ahrefs, one of the most widely read SEO blogs in the industry. In this episode, he sits down to talk about what's actually breaking for content teams right now, why the way companies think about AI search is wrong, and what the next 12–18 months look like from someone sitting inside one of the industry's biggest data sets. What you'll learn: Why AI overviews are the primary driver of click loss, and what the data actually shows How to frame the traffic conversation with leadership when the whole industry is affected Why Ryan believes there's an inverse relationship between attribution ease and a tactic's longevity The shift Ahrefs is making: more original research, more LinkedIn, more third-party distribution Why AI search and traditional SEO are the same channel, and why treating them separately is a mistake What Ryan is genuinely optimistic about in the AI era Monday Morning Action When someone discovers your brand through ChatGPT or Perplexity, they avoid clicking links and open a new tab directly to your site. This often shows up as direct traffic without a source, referral, or campaign data. This week's action: Pick your top 3 pages by historical organic traffic Open GA4 and check the direct traffic trend over the past 6–12 months If direct traffic is climbing to those pages, AI might be sending you customers without leaving a note Found something surprising? Share it with us at prerender.io/podcast for a chance to be featured in a future episode. Resources and links: Connect with Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/ Ahrefs blog: https://ahrefs.com/blog/ Cory Doctorow's "Enshittification": https://www.versobooks.com/products/3341-enshittification?srsltid=AfmBOooGMeVQbUo34yTtlwhEB1rRv_e2DzPsbF_y1IOrivL-2d-UaBXB Get Discovered podcast hub: https://prerender.io/podcast About Prerender: prerender.io About the show: Get Discovered is the podcast where AI and online discoverability collide. Season 2 is focused on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.
T2 · E6
11 mar 2026
42:00
How Yoast Is Rethinking SEO for the Age of AI: Alain Schlesser, Principal Architect at Yoast
Yoast is the SEO plugin behind more than 13 million WordPress sites. For most of its history, that meant one thing: helping sites rank on Google. In October 2025, they launched SEO AI Plus, a product that tracks how brands appear inside ChatGPT, Perplexity, and Gemini. And that's a meaningful signal about where the industry is heading. Alain Schlesser, Principal Architect at Yoast, joined Joe Walsh to unpack what they're seeing now that tracking is live, and what it means for marketing teams who are still struggling to adapt to an AI-first era. What you’ll learn: Why AI answer engines make traditional SEO even more critical‚ not less, and why most teams have this backwards Why playing it safe with your content means AI systems may never know your brand exists What Yoast is actually seeing now that their AI visibility tracking is live Why blocking AI crawlers is a business decision you'll regret and what to do instead The inflection point coming in the next 12–18 months that most companies aren't measuring for Monday Morning Action: Right-click your homepage and press View Page Source. Can you actually read your content? If not, AI can't either. Share what you find at prerender.io/podcast. Episode resources: Learn more about Yoast: visit yoast.com Follow Alain on LinkedIn: https://www.linkedin.com/in/schlessera/ Find Alain online: https://www.alainschlesser.com/ Share your Monday Morning Action results: prerender.io/podcast Thanks for listening! Subscribe so you don't miss the next episode. About the show: Get Discovered is the podcast where AI and online discoverability collide. Season 2 is focused on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.
T2 · E5
4 mar 2026
39:19
The Most Overlooked Aspect of Your AI Search Strategy: Peter Rota, Technical SEO Expert
Most teams are treating AI discoverability as a separate problem from SEO. Peter Rota thinks that's exactly where they're going wrong. In this episode of the Get Discovered podcast, Joe sits down with Peter Rota, a technical SEO expert and one of LinkedIn's most-followed voices in SEO with 80,000 followers. With 15 years in the field, Peter has lived through every major SEO shift, but this one is different. In this episode, you'll learn about the fundamentals of technical SEO and why it's the missing piece of your AI search strategy. What you'll learn: - How the AI disruption compares to 15 years of previous SEO shifts (and why this one is different) - Which SEO fundamentals matter most for AI discovery right now - Why brand mentions in the right communities are fundamental - The one thing Peter would want every marketer to take away from this conversation Episode resources: - Connect with Peter on LinkedIn: https://www.linkedin.com/in/peterrota/ - Explore Peter's technical SEO services: https://peterrotaseo.com Subscribe to the show: - Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 - Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 - Learn more: https://prerender.io/get-discovered-podcast/ About the show: Get Discovered is the podcast where AI and online discoverability collide. Season 2 is focused on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. New episodes drop weekly. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.
T2 · E4
25 feb 2026
50:40
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