Ray Griselhuber is the founder and CEO of DemandSphere. For the last 15+ years, he's experienced the different waves of search firsthand. And because of this, he knows how to confidently navigate between what's a true signal and what's just noise.

In this episode of the Get Discovered podcast, he joins host Joe Walsh to talk about exactly that. He shares why the SEO measurement contract is broken, what you can do instead, and how we can all think about—and better prepare for—the next wave of agentic AI without panicking.

What you'll learn:

• How to think about measurement in SEO now
• Why your website should be less about marketing
• The training layer vs. the retrieval layer in LLMs, and why both matter
• Where most teams are going wrong with traditional SEO
• How to think abou ...