Yoast is the SEO plugin behind more than 13 million WordPress sites. For most of its history, that meant one thing: helping sites rank on Google. In October 2025, they launched SEO AI Plus, a product that tracks how brands appear inside ChatGPT, Perplexity, and Gemini. And that's a meaningful signal about where the industry is heading.

Alain Schlesser, Principal Architect at Yoast, joined Joe Walsh to unpack what they're seeing now that tracking is live, and what it means for marketing teams who are still struggling to adapt to an AI-first era.

What you’ll learn:

• Why AI answer engines make traditional SEO even more critical‚ not less, and why most teams have this backwards
• Why playing it safe with your content means AI systems may never know your brand exists
• What Yoast is actually seeing no ...