Most teams are treating AI discoverability as a separate problem from SEO. Peter Rota thinks that's exactly where they're going wrong.

In this episode of the Get Discovered podcast, Joe sits down with Peter Rota, a technical SEO expert and one of LinkedIn's most-followed voices in SEO with 80,000 followers. With 15 years in the field, Peter has lived through every major SEO shift, but this one is different.

In this episode, you'll learn about the fundamentals of technical SEO and why it's the missing piece of your AI search strategy.

What you'll learn:

- How the AI disruption compares to 15 years of previous SEO shifts (and why this one is different)

- Which SEO fundamentals matter most for AI discovery right now

- Why brand mentions in the right communities are fundamental

- The one thin ...