"Do your own primary research."

That's the key takeaway from Noah Greenberg, founder and CEO of Stacker, in this episode of Get Discovered.

Noah sits between brands and publishers, helping stories get distributed across the media ecosystem. He's been watching how discovery works at scale for years, well before Large Language Models hit the scene. And what he's seeing now is a fundamental shift in how visibility, attribution, and business outcomes connect (or don't).

What you'll learn:

- Why your content strategy from yesterday won't work tomorrow, and what to do instead

- What content actually gets cited by LLMs

- Why content isn't about conversions anymore

- How AI search removes the SEO moat that legacy brands had (and how this benefits new brands)

- Why brands are hiring journalists

 ...