AI is reshaping the way we work, create, and optimize for search. But behind the innovation are real-world costs that we rarely talk about.

In this two-part episode of Get Discovered, Fabio De Almeida, Creative Director at Dom Rock and PhD candidate in speculative design, joins Joe Walsh to unpack the hidden costs of AI.

From its environmental impact and labour demands to the biases built into large-scale training models, there's more beneath the AI curtain.

Together, they explore how SEOs, marketers, and developers can stay informed about these trade-offs and adopt AI responsibly, without losing sight of efficiency, creativity, or ethics.

What to expect from this episode:

• What “the hidden costs of AI” actually mean in a practical sense
• The environmental footprint of model train ...