Richard Blundell is an author, GTM mentor and founder of Vencha.

After our founder Emmett read Richard's book 'The Go To Market Handbook For B2B SaaS Leaders', we invited Richard onto the podcast to talk all things GTM, strategy and how to make your business stand out among all the noise in 2026.

Expect to learn:

• How to find the right tactics for the right time in a businesses journey
• Why selling to everyone in 2026 is foolish and how to zero in on your ICP
• The 'virtual theatre' analogy and how to fill yours with economic buyers
• Why sales is so often the scapegoat for problems upstream in a business and how to spot them
• The state of AI in 2026 and how it's affecting the SaaS industry and how to use it to maximise your opportunity

And much more.

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