In this episode of Creatives Grab Coffee, Dario Nouri and Kyrill Lazarov sit down with Daniel Calleja, founder of Visual Production Agency in Melbourne, Australia. With more than 20 years in the game, Daniel shares how he built a resilient corporate video business through two decades of rapid industry change — from VHS to HD, DSLRs, and today’s AI-driven landscape.

They dive into how video production companies can survive in an oversaturated market, balance pricing and quality, adapt to budget-tight clients, and find long-term stability through smart specialization.

Topics Covered:

00:00 – Daniel’s origin story & early industry lessons

07:00 – From VHS to HD to DSLR revolutions

14:00 – The rise of competiti ...