Creatives Grab Coffee
por Creatives Grab Coffee
Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com
Episodios del podcast
Temporada 4
The Growth Stages of a Creative Business | Creatives Grab Coffee 61
This week we welcome Bear Prandelli from Wolfunbear Media. A production company with a name inspired by their father's experience with Native American culture. Bear and his brother Wolf have a close relationship and a shared passion for the arts. They started their company without much experience or knowledge, but their determination and willingness to learn have led to their success. The conversation revolves around the different stages of growth in a creative business and the challenges and shifts that come with each stage. They also explore the idea of transitioning from freelancing to becoming a business with employees, and the potential benefits and drawbacks of different team sizes. The conversation delves into the idea of an annual budget and how it can provide financial security and flexibility for both the client and the production company. They discuss the benefits of having ongoing conversations with clients and the ability to say no or take on creative projects without worrying about financial constraints. SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
Marketing Strategies for Locally Owned Businesses | Creatives Grab Coffee 60
Paul from Moji Cinema shares his journey from professional photography to video production. He started Moji Studios in the early 2000s and transitioned to video production about 10 years ago. Paul found a passion for storytelling and enjoyed the process of creating videos for companies and nonprofits. He focused on locally owned businesses in Albuquerque and started an initiative called ABQ Iconic to tell their stories. Paul's marketing efforts include ads on Facebook, LinkedIn, and YouTube, as well as email marketing campaigns. He also uses an artificial intelligence tool to create audience personas for his clients. In this conversation, Paul discusses his experience with using AI tools to improve his video production company's marketing strategies. He shares how these tools have helped him create audience personas, generate comprehensive reports, and increase conversion rates. Paul also talks about the importance of attention in the digital age and how his company is working on creating content that hijacks attention. He mentions the challenges of convincing clients to create consistent content and the need to educate them about the value of ongoing marketing efforts. Overall, Paul's approach focuses on delivering results and ROI for his clients. SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
Creating Connections and Content in Video Production | Creatives Grab Coffee 59
Sam Rossiello from Captiv Creative shares insights on building and maintaining client relationships in the video production industry. They focus on creating a positive on-set experience and building personal relationships with clients. They also use outbound sales strategies, such as email campaigns and phone calls, to generate new leads. Sam emphasizes the importance of persistence and follow-up in the sales process. The typical time from lead to contract signed and project started is under two weeks for their company. The conversation in this part focuses on the process of completing projects and the market in Houston. Dario and Sam discuss how they have streamlined their sales funnel and project timelines to shorten the time it takes to complete a project. They also talk about their payment structure and the importance of getting paid on time. Sam shares insights about the video production market in Houston, highlighting the dominance of the oil and gas and medical industries. He also discusses the mission of Captiv Studios to fill the gap in studio space and foster a creative community in Houston. In this final part of the conversation, Sam discusses the importance of leadership and learning from mistakes in their business. They reflect on their experiences in business school and how it didn't provide the practical knowledge they needed. Sam also shares the structure of their current team and the roles they have. They talk about the need for versatile team members in the production industry and the importance of having directors with specific styles for certain projects. The conversation ends with Sam expressing gratitude for being on the podcast and sharing their website and social media information. Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs. SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
Building a Successful Production Company Partnership | Creatives Grab Coffee 58
Jesse and Denver from Old Saw Studio discuss their journey of forming a partnership and running a production company. They share their experiences of working together, the challenges they faced, and how they navigate their different roles and responsibilities. They also discuss the importance of aligning their visions and tastes, as well as the need for compromise and conflict resolution in their creative process. In this conversation, the hosts discuss various topics related to networking, first impressions, the importance of pre-production, the challenges and benefits of having an office space, and the risks of committing to a long-term lease. They also touch on the value of shared workspaces and storage solutions, the importance of considering overhead costs, and the decision-making process when it comes to hiring full-time employees versus freelancers. The conversation concludes with a discussion on editing software preferences and a wrap-up of the conversation. SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast
Navigating the Future of Content Creation, Strategy, and Innovation | Creatives Grab Coffee 57
Summary: The conversation explores the impact of AI on content creation and the challenges and opportunities it presents for businesses. The hosts discuss the benefits of AI editing capabilities and the ease of creating podcasts and reels. They also delve into the importance of setting realistic goals and refining processes to maintain a consistent workload. The conversation highlights the limitations of scaling a service business and the potential impact of AI on various industries. The hosts emphasize the role of human expertise in an AI-driven world and the need for creatives to adapt and teach clients how to use AI tools effectively. They also discuss the potential of AI in pre-production and the importance of keeping up with evolving technology. The conversation covers various topics related to working on fun and bold projects, creating a custom GPT model called Hook Hound, thriving in a challenging year, shifting from video production to strategy, dealing with price competition, pitching to the right people, and paying for certainty. The hosts also discuss the importance of sparking curiosity in the sales process and the lessons that can be learned from dogs. SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #CreativesGrabCoffee #videographyhacks #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #videomarketing #videoproductioncompany #videoproductionservices #openai #sora #soraai