109: Turning Stories into Strategy with Chris Norton

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This week, I am joined by founder and managing director of Prohibition PR, Chris Norton.

Chris and I dive into the importance of measuring PR success, share some common pitfalls businesses face, and touch on striking the right balance between proactive and reactive PR.

We also discuss the impact AI is already having on our industry, and the importance of honesty in client relationships.

Let’s get stuck in…

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Connect with Chris:

Linkedin: https://www.linkedin.com/in/chrisnorton2/

Visit Prohibition PR: https://prohibitionpr.co.uk/

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