You are an expert in the field of project management. You’ve got some great ideas about project initiation, planning, and execution. You want to share these ideas with other project managers who are struggling to meet recurrent challenges.
Although you are aware that you can simply write a blog or shoot a video, you want to use a medium that is more engaging, personal, and trustworthy. Do you know what can help you get started?
There is no doubt about the reach, inclusivity, and impact of this communication channel, with more than 700,000 podcasts active in the United States alone.
A podcast is not only a convenient and intimate way of delivering targeted content, but it is also a time-efficient, cost-effective, and technically sound tool to empower your listeners. It lets them decide what they want to hear, where they want to hear, and when they want to hear it!
Nonetheless, before you get going with a project management podcast, you will need to ensure you are well-equipped to make the best use of this digital audio service.
Here are seven effective techniques that will help you create a podcasting network that resonates with your audience while delivering concrete and quantifiable results.
1. Narrow Down To A Specific Subject
Project management is an extremely broad topic. It consists of multiple discussion-worthy themes ranging from resource management and leadership roles to output analysis and stakeholder interest. However, for a project management podcast, you need to narrow down to a specific subject of audience interest.
Choose a niche in which you can offer unique insights. For instance, talk about how project management software can aid the process of collaboration by creating task dependencies. Mention the different ways through which this software can be used to assign tasks, set deadlines, and track progress. Use your prowess to address specific issues and offer practical solutions.
2. Bring Expert Guests On Board
When it comes to dealing with the nuances of project management, you can’t really expect one person to know everything. Different sets of problem areas require different types of analysis. This is precisely why bringing expert guests on board can prove to be a great idea.
Compile a list of all the people who have experience in the field of project management. Get in touch with them and jot down the topics they can comfortably talk about. Schedule their availability and start designing each episode around their arena of expertise. Featuring such guests on your podcast wouldn’t just add value to your content, it would also get your listeners completely hooked!
3. Get High-Quality Equipment
Considering that about 51% Americans prefer tuning in to podcasts every day, you need to ensure that your message gets conveyed properly. If you start airing podcasts with bad sound quality or background noise, people will simply find someone else to resolve their project management woes.
You will have to make sure that your podcast is technically sound. The only way to do this is by getting a decent microphone and a good recording software. Pick the tools that meet your precise needs and requirements. This one-time investment in high-quality equipment would greatly improve your chances of reaching out to a prospective audience.
4. Build A Dedicated Website
Just because podcasts are audio-based, does not mean that you can’t employ textual or visual content to further your case. You could create a well-crafted website to act as an ideal place to gain views, generate traffic and facilitate interactions! Build a dedicated webpage that makes your podcast more accessible to listeners.
Share your transcripts, show your notes, and update the highlights of each episode as and when it airs. Give people a safe place to ask questions, add comments or share results. Provide links to your podcast and let the audience listen to old episodes. This wouldn’t just help enhance the reach of your podcast, but it would also give you the benefit of SEO!
5. Be In It For The Long Haul
A podcast is not a film premiere! You don’t just have to focus on the launch and then let things run their own course. You will need to get in it for the long haul. Successful project management podcasts require long-term association and sustained interest. This is primarily because projects have a prolonged gestation period.
If you deal with a topic today, it will take quite a while for your listeners to implement your tips and observe the results. They would turn into a loyal audience only when they find that the measures you suggest have practical value. So don’t expect to develop millions of followers immediately. Take your time, stay put and let your podcast grow organically.
6. Gather Information And Prepare
It’s rather easy to hit the record button and speak at length about the topic at hand. However, there is a high probability that your audience might not be able to interpret or appreciate your musings. You will have to conduct detailed research, gather relevant information and thus make it easier for your listeners to understand your content. For example, let us consider that you are talking about project management software.
Instead of merely listing out the do’s and don’ts, it would be better to tell managers how they can break down their project, establish clear goals and then choose a software that caters to their interests. Your podcast must reflect both – your mastery and your efforts.
7. Use Production Elements Wisely
Extensive discussions about project management issues can often turn out to be exceedingly dreary. Unless the listeners have no other option, they would quickly switch to a podcast that promises gainful information along with a delightful experience. For this purpose, adding music, catchphrases, slogans, jingles and sound effects to your podcast can prove to be immensely helpful.
Nonetheless, you will have to ensure that you employ all of these production elements in a wise way. The moment you let them distract your listeners from the primary message – you lose half the battle. So, choose the production techniques that amplify your content without hampering your ideas.
So, What’s The Takeaway?
Just like the success of a business project depends entirely on the strength of a good project management software, the success of a podcast also relies on the strength of your conviction. In order to make a mind-boggling project management podcast, you will have to shed all inhibitions and integrate the trio of diligence, focus and efficiency.
Such a podcast won’t just provide you with an inclusive platform to share your expertise, but it would also make sure that you steadily begin to gain a decisive edge over your competitors. After all, a podcast is not simply a disbursal of information!
About The Author
David Miller is a technical writer at Assign Maester, his works are regularly published in various papers and top-notch portals. His rich experience in project management software helps him offer latest and fresh perspective on improved efficiency in workflows across organizations. His informative works on similar lines can be viewed on ProProfs Project. Connect with David on LinkedIn and Twitter.