So you’ve got a podcast, but you’re struggling to get it off the ground. If so, you’re in the right place.
In this post, I’ll show you how to use social media to promote your podcast and attract new listeners. I hope you’re ready because these tips are
Creating great audio content is just the first step in growing a successful podcast.
To attract and retain a loyal audience, you need to have a solid social media strategy in place that helps you promote your show, engage with listeners, and stay top-of-mind.
Social media is an essential tool for podcasters looking to expand their reach and attract new listeners.
With more than 3 billion people using social media worldwide, it’s a powerful way to connect with your target audience and build a strong brand identity.
By using social media platforms like Instagram, TikTok, Twitter, Facebook, and YouTube, you can create a buzz around your podcast, share valuable insights and updates, and interact with your audience in real-time.
1: Grow Your Audience Using Instagram
Let’s talk about Instagram, the platform where everyone is a star (or at least they think they are). If you want to make your podcast shine on Instagram, there are a few things you need to keep in mind.
First, make sure your graphics are as hot as a fresh churro. That means using eye-catching images and designs that grab people’s attention, and incorporating your podcast branding and messaging into everything you post. You can create custom graphics using tools like Canva pro.
Let me show you the different graphics you can create using a quote from your podcast.
Let’s say that in the podcast episode I said something funny! Like for example, when I was a teenager in Colombia my grandma had a saying she would use every time she knew I was lying “the devil is a dirty pig who covers and uncovers.”
Well, I can create a Tweet and put it on top of a loopable video so it can be shared as an IG reel. Then when I’m posting it I can add music to it and some hashtags to give it some traction.
I can also create a carousel in a way that’s story telling to capture the attention of people on the instas. Always, add a call to action in the caption or at the end of the reel or carousel inviting users to check out the episode.
Collaboration is also key on Instagram. By working with other creators in your space, you can tap into their audience and get more exposure for your podcast.
Reach out to other podcasters, influencers, and content creators, and see if there’s a way to collaborate on a joint project or feature each other’s content.
Finally, Instagram Stories and Reels are your secret weapons for engaging your audience and keeping your podcast top-of-mind. Use Stories to share behind-the-scenes moments, teasers for upcoming episodes, and personal insights into your life as a podcaster.
You can create Instagram reels right there in the app to create short, fun, and shareable videos that showcase your personality and highlight your podcast’s unique features, guests, and stories behind each episode.
2. Use TikTok to Reach More and Ears
This app is all about short, snappy videos that pack a punch, and it’s a great way to promote your podcast and grow your audience. So let’s talk about how to make TikTok work for you!
First things first, let’s talk branding. You want to create a TikTok account that represents your podcast and grabs the attention of your target audience. Keep your username short and sweet, and use your podcast branding to make it easily recognizable.
Your bio should also be punchy, and use relevant hashtags to make your account more discoverable. Don’t forget to use a simple, bold profile pic that will catch the eye of potential followers.
Next up, let’s talk content.
Your videos should be short, engaging, and full of personality. Use them to tease your podcast episodes, show behind-the-scenes moments, or share your unique perspective as a podcaster.
To catch the attention of new listeners, create short snippets from your podcast and turn them into videos. Use trending hashtags, record yourself live, and edit in snippets of footage that add another dimension to what you’re saying.
The key to success on TikTok is engagement. Respond to comments, create duets with other creators, and use the platform’s built-in features like live streams and Q&As to connect with your audience in real-time.
The more you engage with your followers on TikTok, the more likely they are to become loyal listeners of your podcast.
Hashtags are also important on TikTok. They help categorize your content so the algorithm can understand what it is and share it with the right people.
So, use relevant hashtags to increase your chances of getting on the For You Page (FYP). Limit your hashtags to a max of 5 and use a mix of generic and niche-specific ones that describe your genre or niche.
To increase your chances of getting on the FYP, use trending hashtags, sounds, and closed captions. Don’t be afraid to share your expertise on your podcast niche or recommend other podcasts to your audience.
Also, don’t forget to engage with people in the comments of your own videos and on other people’s videos too.
Building a community on TikTok is key to growing your audience.
3. Use YouTube for Audience Growth & Exposure
If you’re not podcasting on YouTube, you’re missing out on a whole lotta opportunities for growth and exposure.
With YouTube Shorts, the platform has gotten even more versatile and user-friendly for all YOU audio and video creators out there.
To get started on YouTube, it’s crucial to understand three key metrics: click-through rate, view duration, and engagement.
Click-through rate measures whether users find your thumbnail and title interesting enough to click on your video.
View duration tells you how much people are diggin’ your video based on how long they watch it, and engagement tracks what the viewer does while and after watching your video. Meaning do they click on info cards or end screens? Do they comment, like or subscribe?
By keeping these metrics in mind and optimizing your podcast episodes with keywords that your audience is interested in and repurposing your podcast episodes in an engaging way, you can help the YouTube algorithm recognize that your videos are the real deal and worth recommending to others.
So how do you start?
First things first, create a dedicated YouTube channel for your podcast with all the bells and whistles like a channel banner, profile image, description, and channel tags.
Optimize your video titles and descriptions with keywords: Use keywords that your target audience is searching for to help your videos show up in search results. To find keywords you can use SEO tools specifically for YouTube like TubeBuddy or VidIQ.
Use eye-catching thumbnails: Your thumbnail is the first thing people will see when they come across your video, so make sure it’s attention-grabbing and relevant to the episode.
Create video versions of your podcast: While audio-only podcasts are great, adding a video component can make your content more engaging and appealing to a wider audience.
And stay consistent: If you want to take your podcast to the next level and attract a massive following, then you gotta stay consistent with your content! That’s right! Being consistent is the secret sauce to success on any platform, including YouTube other social media platform and podcasting.
And if you wanna know more about how to grow your podcast audience, then check out my super exciting video here! You don’t wanna miss it! I’m sharing all my insider tips and tricks to help you gain more listeners, expand your reach, and blow up your podcast! So what are you waiting for?
Let’s do this!