Woman Owned Agency | Podcast on RSS.com

Woman Owned Agency

Woman Owned Agency

by Sheryle Gillihan

Entrepreneurship Technology

Season 1

Stacey Edelstein: Storytelling and delineating between our brands

About our guest Stacey Edelstein: Stacey Edelstein is a community organizer at heart, helping bold causes leverage the creative power of branding, design, and technology to create change. At Raygun, she lead her talented team in developing beautiful brands and digital experiences that help organizations reach their audiences and create impact in their communities. She believes that when you can communicate your vision clearly and confidently, the possibilities for support are endless. Stacey is also an organizer for two regional design festivals — Tijuana Design Week & San Diego Design Week - as well as Creative Mornings San Diego, the largest monthly meetup for creatives in San Diego. Prior to running her own business, she was the website editor and lead designer at StoryCorps, a nonprofit oral history project that elevates the power of human storytelling to create a more loving, compassionate world. At StoryCorps she led nationwide branding, marketing, and design efforts for the organization and its partners across the country. Mentioned in this episode: Stacey's Company, RayGun: https://madebyraygun.com/ StoryCorps: https://storycorps.org/ YouTube Video: https://youtu.be/vBFYxN2K_eo Shoutouts: Maiya (Holliday) from Mangrove Web Jen Derks at Four Fin Kim (Gilroy) and Reva (Green) at Alfa Charlie Jamie (Hampton) and also her husband Kareem (Bouris) at Mixte Communications Teal Media Big Deck

Diane Stogiannes: From Metallurgy to Tax Credits, The Winding Path

Diane Stogiannes is the founder of DST Advisory Group. She has had a fascinating journey through steel mills, innovation patents, tax regulations, and Taylor Swift concerts. Join us and listen in to this fun conversation that showcases the great rewards that come with being an entrepreneur.

Leslie Shields Botvidson: Starting a Health Company in the Midst of a Pandemic

Leslie Shields Botvidson is the proud owner of The Shields Agency, a woman-owned and operated insurance agency specializing in individual, Medicare, and small group benefits. To better serve their clients, they have also recently expanded into the property and casualty markets. The company has thrived by providing clients with high-quality service and treating them with integrity and honesty. After working with several national health insurance companies for six years, Leslie started her own independent agency in November 2019, which has seen tremendous growth in the last three years. In addition to her work at The Shields Agency, Leslie is an active member of the EO, Entrepreneur's Organization, where she is the MyEO Women's National Delegate and incoming Social Chair on the local board. She is active in the Fort Worth community and is President of the West Meadowbrook Neighborhood association. She enjoys spending time with her family. Toddler Harrison keeps Leslie and her husband Chris very busy. They are lucky to have grandparents and other family in the area, both having grown up in North Texas. The Botvidsons enjoy camping, traveling, and spending time on the family farm in Wisconsin. Leslie also has a passion for animal rescue, gardening, reading, and cooking. Company URL: www.theshieldsagency.com Shoutouts: Victoria Wise, Tanglewood Moms, Madeworthy Media https://tanglewoodmoms.com/twm/madeworthy/ Holland Sanders, Holland Communications https://hollandcollective.co/ Mentor, Dr Kristin Kahle of NavigateHCR

Amber Hinds: Creating a More Accessible Web

Amber Hinds is the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WP Accessibility Day conference. Through her work at Equalize Digital, Amber is striving to create a world where all people have equal access to information and tools on the internet, regardless of ability. Since 2010, she has led teams building websites and web applications for nonprofits, K-12 and higher education institutions, government agencies, and businesses of all sizes. In addition to accessibility, Amber is a recognized search engine optimization (SEO), UI/UX, and WordPress expert. Equalize Digital is a corporate member of the International Association of Accessibility Professionals (IAAP) and a WordPress VIP Agency Partner. Beyond running her company, Amber is married to her business partner and has 4 daughters, ages 2-12. She lives in the Austin, Texas area and enjoys reading, camping, and hiking. She and her family were featured on an episode of Going RV when they bought a travel trailer to live in full-time and travel the United States. Mentioned in this episode: Equalize Digital (https://equalizedigital.com/) WordCamp US (https://us.wordcamp.org/2022/) YouTube link: https://youtu.be/Q-JA5KbHVhk Episode Transcript: https://drive.google.com/file/d/1Q-8_Ue1TpnxNkSH1iEpCNRtdCyFgKpq0/view?usp=share_link

Lee Levy: Growing Local Businesses and Friendships

Lee Levy is a Los Angeles-based creative director and founder of Nex Graphics, with a proven track record of helping companies build a strong presence across the World Wide Web. Bringing 25 years of industry experience, she provides graphic design and web solutions identity with a refined aesthetic. She graduated with a BA degree from Florida State University, and began consulting with clients immediately, putting her skills to good use. 25 years later, she collaborated with many companies to improve their brand identity and web presence. With the constant evolution of the industry and the requirements to adapt, she is motivated to educate her clients and handle new challenges constantly. She overcame a battle with Breast Cancer in 2019, and has come back with a vengeance!!!! She was recently featured as a successful entrepreneur in DOTCOM and VoyageLA magazine. Mentioned in this episode: Nex Graphics (https://nexgraphics.com/) WordCamp US (https://us.wordcamp.org/2022/) YouTube link: https://youtu.be/GIGG7Uts8DQ Episode Transcript: https://docs.google.com/document/d/1rOVteC7xtQM0ORlXlzlWN3AgRj1ftN9e/edit?usp=sharing&ouid=115663019257131925403&rtpof=true&sd=true

Michelle Schulp: Finding the Art in Development

Uncovering the strategic and practical side of design helps Michelle solve problems and improve user experience. Michelle Schulp is an independent UX designer and front-end developer in Minneapolis. She employs a strategy-based approach to design and development, collaborating with clients ranging in size from solopreneurs to enterprises. She loves the open-source community, and when she is not pursuing professional, personal, or wellness goals, she enjoys giving back through speaking, writing, and connecting with others. Mention in this episode: Marktime Media (https://marktimemedia.com/) Carrie Dils (https://carriedils.com/) Bourn Creative (https://www.bourncreative.com/) WordCamp US (https://us.wordcamp.org/2022/) YouTube link: https://youtu.be/v1oI4iZpDHg Episode Transcript: https://docs.google.com/document/d/1BSaiIoavOysQX3BAUszMmgZc-Jw8eWtn/edit?usp=sharing&ouid=115663019257131925403&rtpof=true&sd=true

Taylor Shanklin: Leading with Kindness and Conviction

Taylor is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their brand story in digital channels. Taylor is the founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching. She also owns Creative Shizzle as an extension of Barlele services. Mentioned in this episode: Barlele (https://www.barlele.com/) Creative Shizzle (https://creativeshizzle.com/) Shoutouts: Natalie Stamer of Streetlight Digital (https://streetlightdigital.com/team) Sabine Gedeon (https://sabinegedeon.com/services/) and SheLeads Network (https://sheleadsnetwork.com/) YouTube link: https://youtu.be/0zTWyvdE6A4 Episode Transcript: https://docs.google.com/document/d/1RvZiHuW5cwPjyrigkWvxgyhy7PeVBs0N/edit?usp=sharing&ouid=115663019257131925403&rtpof=true&sd=true

Melanie Davidson: Acquiring an Aligned and Established Brand

Melanie Davidson became the owner of Scream Agency in 2022. She serves as Screams President & CEO and has a 20-year consumer marketing background that includes customer experience, direct response marketing, digital marketing, and marketing strategy. Melanie has extensive experience in developing digital programs that both enhance the customer experience and drive performance & ROI. Melanie is also an Impact Investor and Political Activist. She is a strong social advocate and impact investor focused on supporting organizations that are dedicated to poverty alleviation, food stability, and economic security through the empowerment of women and investing in leading women entrepreneurs. Mentioned in this episode: Scream Agency (https://www.screamagency.com/) YouTube link: https://youtu.be/v6D36d3iIfk Episode Transcript: https://docs.google.com/document/d/1n8DFqiNHP5QvAk6ZzoeVXovA3UnnwLlt/edit?usp=sharing&ouid=115663019257131925403&rtpof=true&sd=true

Kim Fuller: Building Things That Can Impact Our Own Life

Thanks to a combination of practical insight and boundless creativity, Kim Fuller, CEO and owner of Phil Inc., has earned a reputation for delivering innovative strategies that effectively and efficiently meet the needs of today’s evolving not-for-profit landscape. Her experience working with local, national, and international charities combines over 25 years in marketing and fundraising, with a lifelong passion for volunteering in the community. Award-winning social entrepreneur, international speaker, and author of many articles on leadership and the social sector, she is always looking to learn more and share more. When she is not in the office she volunteers her time and expertise as a mentor and advisor to several local and national organizations. Mentioned in this episode: Phil (https://phil.ca/) B Lab and the B Corp Assessment (https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment) YouTube link: https://youtu.be/t9q8YgvApa8 Episode Transcript: https://docs.google.com/document/d/1uEg12EBPSQgnpO3IkMu4oaevy4gGp2wT/edit?usp=sharing&ouid=115663019257131925403&rtpof=true&sd=true

EXPLICIT - Jenn Richey Nicholas: Building a Business With Your Spouse

Jenn Richey Nicholas is CEO and Partner at Pixel Parlor. Jenn specializes in branding, pushing the boundaries of traditional print media, and environmental graphics, signage, and wayfinding. She leads the creative vision for the studio, crafts culture, facilitates new business, directs social and environmental impact initiatives, invests deeply into client relationships, fosters strategic partnerships, and inspires community involvement. Clients include Decal, The END Fund, Geneva Global, Harvard Graduate School of Education, IIDA NY, Impact Services, Neon, MNYK, Mt. Airy CDC, Northeastern University CAMD, Orchestra of St. Luke’s, PORT, Springboard Collaborative, Strata Company, University of Pennsylvania, U3 Advisors, and Yard Girl Productions. Mentioned in this episode: Pixel Parlor (https://www.pixelparlor.com/) Grant Blvd (http://www.grantblvd.com/) YouTube link: https://youtu.be/6mO29Ii5jxA Episode Transcript: https://docs.google.com/document/d/1RqiB2Iyfn0vYK0BC7ZPV1xBHJN_9yHEt/edit?usp=sharing&ouid=115663019257131925403&rtpof=true&sd=true

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