The ROOFLUTION

by Derek Laliberte

I just looked up a list of famous syndicated columnists and I didn’t really recognize anyone on the list. Ok, I did but they’re not exactly famous and now I’m contemplating whether I want to go through with this. The Rooflution is a column, it’s not a blog. Because everyone writes a blog and Roofle is different. Roofle was designed for the customer and the customer is busy living. This is a column about life. About the inconven... Read more
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Philosophy

Podcast episodes

  • Season 1

  • S01 E19 - Hitting the slopes

    S01 E19 - Hitting the slopes

    I love the simple symbolism used with snow skiing. Don't know what you're getting yourself into; look for a green circle, a blue square, or a black diamond. Green equals easy, blue is intermediate (love that word), and black means...

    04:16

  • S01 E18 - My wife, the sales coach

    S01 E18 - My wife, the sales coach

    My wife and I had a plan. I would drive around to all the dealerships after she got home from work in her car until I found one, and then we would go into negotiations with the dealership together. That seemed like a great idea un...

    04:52

  • S01 E17 - Everyone has a brand story

    S01 E17 - Everyone has a brand story

    …And it was either a great story, or a not so great story, but trust me we all have one. Once upon a time someone once told me that when a person is ‘sold’ something they will do everything in their power to prove to others why it...

    06:54

  • S01 E16 - "I've never lost a foosball game"

    S01 E16 - "I've never lost a foosball game"

    Have you ever been asked if you love to win or hate to lose? Think about it for a second while I tell you how I feel. Ok, here goes...I hate to lose. I hate it, I hate it, I hate it. Absolutely can’t stand it.When people think abo...

    05:47

  • S01 E15 - What is normal again?

    S01 E15 - What is normal again?

    All week I’ve been staring at an empty canvas. Typically, I’m overflowing with ideas for content for this column but not this week. No, I usually find inspiration in the simple things, or those things that bring me joy. It creates...

    05:29