Everyone has a brand story

…And it was either a great story, or a not so great story, but trust me we all have one. Once upon a time someone once told me that when a person is ‘sold’ something they will do everything in their power to prove to others why it was a bad decision and when someone ‘buys’ something they will go to extraordinary amounts of effort to convince others why it was the right decision. I agree but I would add one small caveat to that guideline. That’s because sometimes we actually buy something but the experience is so awful that in the end we feel as if we were completely duped.

I want to walk you through two different examples to prove my point. Do you want the good story or the bad story first? Ok cool, I flipped a coin and we’re going with the bad one. I’m pumped because it probably makes sense to end on a good note.

I was once sold wind ...