Finding Purpose in Publishing with Roleff Kråkström

Today on The True Purpose Podcast, host Will Stewart is talking to Roleff Kråkström.

Roleff Kråkström is managing director of Moomin Characters Ltd, and CEO, chair of the board and founding partner of the licensing agency Rights & Brands. He is a board member on several companies within the Moomin group of companies as well as others. Moomin Characters Ltd owns the rights and licenses the original artwork of the Moomins, created by Tove Jansson (1914-2001), an illustrator, writer and artist from Finland. The Moomins are a family of white and roundish trolls with large snouts that live in Moominvalley.

Before joining Moomin Characters, Roleff worked in the publishing industry for 15 years which is where he found his true purpose in his professional career. Previous to that, he was a fish monger, something he is very proud of, a ...