Welcome to The True Purpose Podcast, where we’re opening up the conversation about what it means to lead with true purpose and why it is vitally important for people, planet, and to drive profit.
In each episode of The True Purpose Podcast, we'll explore stories and insights from remarkable guests, including renowned entrepreneurs and leaders who exemplify what it means to build a business with true purpose.
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Today on The True Purpose Podcast, host Will Stewart is joined by Founder and CEO of Eclipse Productions. Jennifer is an expert in developing and driving commercial strategies for kids and sports brands. Focusing on Content Strategy, she centres on the magic three — Creative, Commercial, and Content. With a strong licensing, merchandising, and content distribution history, Jennifer is an expert in developing significant new revenue streams for ambitious brands. Jennifer started by creating the commercial partnerships business for Turner Broadcasting in the UK and Europe, subsequently working with brands such as Aardman Animation and Discovery. Now leading her own practise,she works with sports brands such as Juventus and Barcelona FC, and corporations like Benesse and Takara Tomy. Recently, she launched a new kids' TV channel on Freeview in the UK. In this episode, Will and Jennifer delve into trying to find the true definition of purpose. They discuss Jennifer’s life from childhood to now, and the lessons she’s learnt on purpose along the way. She shares her different theories about what purpose means as it changes over time throughout life. On the podcast, we hear more from Jennifer about… Learning purpose through dancing. Finding purpose in a side hustle. Managing purpose in different leadership styles. Finding purpose in being able to say no. How your purpose is sometimes defined by people externally. The difference between purpose with a small p and Purpose with a big P. … And how she became a celebrity baker in Japan. Connect with Jennifer: https://www.linkedin.com/in/jenniferburgosconsultancy/ Connect with Will: www.linkedin.com/in/willstewart1888/ More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888
Today on The True Purpose Podcast, host Will Stewart is joined by Director of Careers and EPQ at Arthur Terry School, Alex Zarifeh. Alex’s mission as a Careers Leader is to “encourage informed decision making and developing work-ready skills”. Using research, refined during his time completing Warwick University’s Level 7 careers leadership training, Alex has built a sustainable Careers Strategy at Arthur Terry that can now be upscaled across his region. Alex has curated an extensive learning journey that supports young people from every background in thinking proactively about their present skills and future pathways. He strives to promote social mobility by adopting a ‘vulnerable first’ approach, which guarantees that those from disadvantaged demographics receive additional face-to-face contact with the wider world of work. In this episode, Will and Alex discuss the current education system and what they think needs to change to make our future generations work ready. They also cover the ‘Future Readiness’ concept and how it will transform the lives of young people. On the podcast, we hear more from Alex about… His vision for education. AI. The future of work. Key development skills that help young people. How to get the future generations ready for work. … And where his passion for education came from. Connect with Alex: https://www.linkedin.com/in/alex-zarifeh-275b81b5/ Connect with Will: www.linkedin.com/in/willstewart1888/ More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888
Today on The True Purpose Podcast, host Will Stewart is joined by hairdresser, salon owner and founder of The Wonderful Wig Company, Nicola Wood. Nicola started her company Kitui, specialising in high-end hair and beauty treatments, when she was just 21. Fifteen years on, at the age of just 36, Nicola was diagnosed with breast cancer. During treatment, she was appalled by the discovery of poor services for those with hair loss, and so she researched the whole wig industry and started a second business, The Wonderful Wig Company. Nicola created a purpose-built support studio for clients in the area with medical hair loss and cancer. She became one of the UK’s most qualified experts in her field, all whilst still in cancer treatment. In this episode, Will and Nicola chat about what led Nicola to founding The Wonderful Wig Company and discover the true purpose that has been a constant throughout Nicola’s professional journey. On the podcast, we hear more from Nicola about… Why she wanted to become a hairdresser. Setting up her own salon at the age of 21. How she studied engineering before becoming a full-time hairdresser. Being diagnosed with breast cancer. Why she loves her work. … And how she found her true calling to set up The Wonderful Wig Company. Connect with Nicola: https://www.linkedin.com/in/nicola-wood-hair-loss-specialist/ Connect with Will: www.linkedin.com/in/willstewart1888/ More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888
Today on The True Purpose Podcast, host Will Stewart is talking to the Chief Commercial Officer at EMEA & APAC, Aysha Kidwai. Aysha is a commercial strategist who helps businesses achieve bigger gains by connecting the dots to find clear, purpose-driven missions that match their strengths and values. This leads to sustainable revenue growth, stronger brand reputation, and deeper connections with customers. With over 20 years' experience within the branding world, Aysha knows what makes the industry tick. In this episode, Will and Aysha chat about the development of the brand and licensing world, why purpose is so important in the industry, and how Aysha has changed and developed her professional journey over the years. On the podcast, we hear more from Aysha about… Stories of selling. Essence of purpose within brands. How the industry is evolving. DTRs. The way shoppers work. … And why Aysha has developed her role within the industry. Connect with Aysha: https://www.linkedin.com/in/ayshakidwai/ Connect with Will: www.linkedin.com/in/willstewart1888/ More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888
Today on The True Purpose Podcast, host Will Stewart is talking to Anthony Smith. Anthony is the head of trailers for The Diary Of A CEO with Steven Bartlett and has previously edited video for Disney, Star Wars, James Bond and SKY. A lot of his skills are self-taught, and he is a legend within the media industry, making his mark by producing immense trailers for Europe’s BIGGEST podcast. Will and Anthony discuss how Anthony found his purpose in film editing, and the steps he’s taken to get to where he is today. On the podcast, we hear more from Anthony about… His journey to video editing. How he honed in on his film editing skills. Working with The Vamps. How he has been touched by messages from the DOAC listeners. Setting up his own business. His experience with mental health issues. … And what a zombie with a red pencil stuck in his head has to do with his story. Connect with Anthony: https://www.linkedin.com/in/antsmith93/ Connect with Will: www.linkedin.com/in/willstewart1888/ More about True Purpose Enterprises: https://thepoint1888.com/ | https://www.linkedin.com/company/the-point-1888