How to Use Wine as a Tool to Buil...

How to Use Wine as a Tool to Build Community w/ Jon’ll Boyd

The Kickback With Keri: Black Entrepreneurship & Business Sp... by Keri Henderson, Small Business Consultant & Entrepreneur
Feb 25, 2025
01:06:20

Episode notes

#7: Wine isn’t just a drink, it’s a catalyst for community, legacy, and change.

In this episode, host Keri kicks back with Jon’ll Boyd, co‑founder of Boyd Cru Wines, Maryland’s first Black family‑owned wine company. With her husband Matthew, Jon’ll turned a shared passion into a purpose-led business rooted in connection, quality, and community empowerment.

In this episode you'll learn:

  • How family stories and heritage shape their winemaking vision
  • Why they prioritize high‑quality, additive‑free wines that genuinely taste great
  • The power of crowdfunding & intentional investment in community businesses
  • How they’re building a tasting room that uplifts small, local founders
  • Why wine can be a tool for accessibility, not elitism

By the end, you’ll see wine as more than a sip, you’ll see it as a strategy for connection, legacy, and belonging.

Connect with Jon’ll Boyd: Website → boydcruwines.com IG → @boydcruwines FB → @boydcruwines

📲 Connect with me kerihenderson.com/links

📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletter

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Keywords

women in business
small business
women founders
Black owned brands
Black women entrepreneurs
corporate careers
black owned spirits