The Flow State Podcast

by Stuart P. Turner

Season 4

Welcome to the Intelligence Era - what we're talking about this season

The data era is over. The intelligence era is upon us. Season 4 is here! Listen in for overview of what's coming and why it matters. Stu walks through the Buyer Group Intelligence Playbook, the framework at the heart of this season: why most B2B go-to-market strategies are still built around individual leads and anonymous audiences when the actual purchase decisions are made by committees, and what happens to your pipeline when you ignore that reality. We break down the three phases of BGI: Diagnose, Understand, Act. From working out where your blind spots are, to mapping the buying committees that actually matter, to engaging them with precision instead of volume. Then we get into why Flow State is so focused on this approach and what that means for the teams and clients we work with. Beyond the Playbook, this season brings in more of the macro trends shaping GTM right now, industry news worth paying attention to, as well as keeping things positive and useful for anyone in a marketing, sales, or revenue operations role navigating a tough landscape. If you want to join for an episode or have something you'd like us to dig into this season, reach out! #findtheflowstate

S4 · E2

Apr 24, 2026

12:50

Where's the Chief Dissent Officer in your team? The value and power of challenging conversation with Ashton Tuckerman

Your brand isn't what you say it is. It's what people say about you when you're not in the room. Season 4 opens with Ashton Tuckerman, General Manager at TwentyTwo Digital, unpacking her takeaways from Content Summit Australia 2026. We get into Eugene Healey's case for treating your brand like a teenager instead of a puppet, why Specsavers has won on showmanship while most of their industry defaults to rational messaging, and what happens when the rate of content creation outpaces your ability to approve it. From there we dig into the gap between what brands project and how they're actually perceived in market, why AI defaults to stripping personality out of everything it touches, the downstream commercial impact of inconsistent brand presence, and whether the measurement obsession of the digital era has done more harm than good. Then we get into the idea every team needs: a Chief Dissent Officer. Not the person who hates everything, but the one who constructively challenges ideas before they ship. Ashton shares how she and her head of digital model healthy disagreement openly for their team, the "try to break it" pre-mortem approach she picked up from a former CMO, and practical tools for moving conversations forward when you disagree but don't want to shut the room down. We close on why all of this connects: brand is a conversation, not a broadcast. And the quality of your internal conversations directly shapes how your brand shows up in market. About Ashton Ashton Tuckerman is General Manager at TwentyTwo Digital. Her career spans Flight Centre, Fairfax, Gathar, Youfoodz, and Havas. MBA from UQ. Studied leadership at Harvard. Check out TwentyTwo's new podcast Catch 22. Listen to Catch 22 here: https://music.youtube.com/playlist?list=PLoDW__M-iyb4g3eowTDov6FuP8ycmiV8N&si=N1MomVGu-r11koXP #findtheflowstate

S4 · E1

Apr 9, 2026

1:08:21

Season 3

Complex sales deep dive! Government sales strategy and what we can learn from it in B2B (Part 2)

Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.

S3 · E23

Dec 13, 2025

49:16

The B2B sales solution you need in your life right now

Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to solve yours. Learn more: https:/findtheflowstate.com

S3 · E22

Dec 5, 2025

13:30

Complex sales deep dive! The challenges of selling to Government and the parallels with private industry (Part 1)

Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...

S3 · E21

Nov 28, 2025

47:17

How Black Friday could be killing your B2B deals

Once a great way to snap a consumer electronics bargain, now yet another sale in a seemingly endless cycle of sales in the retail year. So how is Black Friday killing your B2B sales potential? Listen in to find out.

S3 · E20

Nov 21, 2025

26:55

Sales challenges (and opportunities?) at the close of 2025

Flipping the script today to focus on Sales! Interesting insight from real world conversations, reflections on a pretty tough year, and what we need to do to keep the numbers going up in 2026. #findtheflowstate

S3 · E19

Nov 14, 2025

20:16

The pressures on APAC marketing budgets in B2B coming in 2026 - spooky halloween edition

The scariest time of the year - no, not halloween - budgets! As usual marketing faces pressure on many fronts when it comes to budgeting. As we approach the end of the year, Stu walks through some of the key influences on the top and bottom line, and how you as a B2B marketer should be addressing them at the C-Suite table. #findtheflowstate

S3 · E18

Oct 31, 2025

40:07

SXSW Sydney 2025 highlights, what the hell happened to this year & what's coming in 2026

Ashton joins Stu to talk about her highlights and takeaways from SXSW Sydney, the dangers of chasing trends and why AI being everywhere is just not quite as exciting as it sounded at the beginning of the year. #findtheflowstate

S3 · E17

Oct 24, 2025

48:45

Account Based Execution (ABX) - The simple way to deliver impact on revenue

Looking for a simple steel thread from strategy to revenue movement? Look no further! Stu talks about what ABX (Account Based Execution) is and why it's such a valuable approach here in APAC to cut through the noise, improve collaboration and you know, make more money. Eve's article here: https://www.linkedin.com/pulse/account-based-execution-abx-missing-link-between-chen-mba-bb-%E9%99%B3%E8%8B%A5%E5%B9%B3--duavc/ #findtheflowstate

S3 · E16

Oct 17, 2025

20:40

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