Complex sales deep dive! The challenges of selling to Government and the parallels with private industry (Part 1)
The Flow State Podcast by Stuart P. Turner
S3 · E21
Nov 28, 2025
47:17
Episode notes
Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...
Keywords
digital marketing
b2b marketing
b2b sales
critical thinking
account based experience
account based execution
account based marketing
business development
account intelligence
buyer group intelligence
business to government
procurement
rfp
government strategy