Season 1
Trailer | The China brief | SMEs need a new playbook
Episode 01 | Decoding China | Seeing the market as it really is
Episode 02 | Entry strategy | Vetting partners and legal entities
Most SME strategies for China are 15 years out of date. In this introductory piece, the podcast outlines a pragmatic approach to the world's most sophisticated consumer market. Moving beyond the cheap labour myth, we focus on the strategic competence required for modern success. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.
Forget the cheap labor myths. In this deep dive, we explore the digital infrastructure and middle-class dynamics setting the global pace. Learn why your current assumptions might be your biggest risk. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.
How do you choose the right vehicle for your risk appetite? We discuss vetting local partners, choosing legal structures, and the no-nonsense steps to establishing a secure footprint in China. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.
The unwritten rules of doing business. This final part covers protecting your intellectual property, building high-performance teams, and maintaining resilience in a shifting geopolitical climate. AI disclosure: This podcast series was created using AI and is based on the original book of the same name.