Episode 02 | Entry strategy | Vet...

Episode 02 | Entry strategy | Vetting partners and legal entities

AI
The China Playbook for SME Leaders by Niels Boje Lund
S1 · E2
Mar 18, 2026
17:13

Episode notes

How do you choose the right vehicle for your risk appetite? We discuss vetting local partners, choosing legal structures, and the no-nonsense steps to establishing a secure footprint in China.

AI disclosure: This podcast series was created using AI and is based on the original book of the same name.

Keywords

Culture
China
New markets
Guanxi
Partnerships
Operations
Joint Ventures
SME business
Chinese consumer

What place this episode is about