The Business, Brains & BS Podcast

by Post Edit Media

Season 1

Business vs. SaaS: 5 Crucial Differences You MUST Know

Stop treating your software like a traditional business. In Episode 16 of BB&BS, we break down the fundamental shift you need to make to succeed in the SaaS world. Are you trying to apply "old school" business logic to a digital product? It might be the very thing holding you back. This week, we dive into the core differences between a standard business model and a Software as a Service (SaaS) model. We discuss why scalability in software requires a completely different mindset than scaling a service-based or physical product business. Whether you're an aspiring founder or a seasoned entrepreneur, understanding these nuances is the difference between a product that stalls and one that scales.

S1 · E16

Feb 24, 2026

29:29

Why Every Business Owner Needs a Support System

Being a business owner can be a lonely journey, but it doesn’t have to be. In Episode 15 of the Business, Brains & BS Podcast, Greg and Eric dive deep into the essential role that support systems play in professional and personal success. From late-night kitchen table strategy sessions with a spouse to the "Golden Age" of digital mentorship, we explore how to find the right people to help you navigate the highs and lows of entrepreneurship. We discuss the Stages of Change model, how to identify "Corner Coaching," and why vulnerability is actually your greatest strength when building a business. In this episode, you’ll learn: How to utilize your spouse and family as a foundational support system. The difference between healthy mentorship and "negative" corporate circles. How to vet a mentor based on track record, care, and truth-telling. The 5 Stages of Change: How to transition from denial to sustainable action. Whether you are a veteran entrepreneur or just starting your first side hustle, this episode will help you audit your inner circle and find the accountability you need to reach the next level. Subscribe for more insights on business strategy, mental health for founders, and real talk on what it takes to succeed. #BusinessSupport #Entrepreneurship #Mentorship #SmallBusinessTips #BusinessBrainsAndBS #FounderBurnout #ProfessionalGrowth

S1 · E15

Feb 17, 2026

28:47

How to Scale a Roofing Business: Sales, Insurance Claims, & Consistency with Brandon Witten

In this episode of the Business Brains & BS Podcast, we sit down with Brandon Witten, founder of Family Tree Roofing, to discuss his journey from pitching in college to building a powerhouse roofing company in Tulsa. Brandon shares his unique "boots on the ground" perspective on what it takes to survive and thrive in the trades. We dive deep into: The Transition to Ownership: Moving from a top-tier national company to starting a family-run business. The Power of Service: Why Brandon prioritizes "band-aid" repairs to build long-term trust with homeowners. Navigating Insurance Claims: The truth about denied claims and why being a "Certified Shingle Repairability Assessor" changes the game for clients. Team Retention: Why the installation crew is the heartbeat of the company and how to treat them so they never want to leave. Whether you are an aspiring entrepreneur in the construction industry or a homeowner looking to understand the roofing process, Brandon’s candid advice on margins, people-first business, and perseverance is a must-watch.

S1 · E14

Feb 10, 2026

30:06

How to Transform Workplace Culture in Government | Doug Linehan (Oklahoma Tax Commission)

How do you transition from being a high-level CFO in the private sector to leading a state agency with 600 employees? In this episode of Business, Brains & BS, we sit down with Doug Linehan, the Executive Director of the Oklahoma Tax Commission. Doug shares his incredible journey from international accounting and Fortune 500 finance roles in Omaha to a "retirement" that was cut short by a call to serve his home state. Doug breaks down the fundamental differences between managing (focusing on widgets) and leading (focusing on people). We dive deep into his mission to turn a "sleepy" state agency into a high-performance team by prioritizing radical transparency, pushing decision-making power down to every level, and firing the "technical geniuses" who are workplace "jackasses." In this episode, you’ll learn: The essential leadership shift from "individual contributor" to "people motivator." Why Doug chooses "humanity" and "decency" over "fear and intimidation." How to build a culture where employees feel safe to make decisions. The "Price of Admission": Why technical skill is the bare minimum, but soft skills are the key to success. #Leadership #WorkplaceCulture #Oklahoma #BusinessPodcast #ManagementTips #GovernmentReform #DougLinehan

S1 · E13

Feb 3, 2026

36:19

Why Your Goals Are Failing (And How to Fix It)

In this episode of the Business Brains & BS Podcast, hosts Eric and Greg (founder of Evolution Mental Health Services) dive deep into the mechanics of setting and achieving goals. Whether you are a solo entrepreneur or managing a growing team, understanding the difference between "Will Power" and "Want Power" is the key to sustainable success. We discuss the SMART goal framework, the importance of accountability, and why taking imperfect action is often better than waiting for the perfect plan. Plus, Greg shares his journey of scaling his practice from 1 to 17 therapists and how his vision for the future has evolved. Timestamps 0:00 – Introduction: Kicking off the New Year. 0:45 – Greg’s Story: Scaling from 1 to 17 therapists. 2:30 – The Mountain Analogy: Visualizing the top vs. the clouds. 4:30 – The Evolution of Goals: Why the journey matters more than the destination. 6:15 – Eric’s Corporate Background: The danger of stopping goal setting. 8:10 – Mental Health & Physical Health: Lifting the "mental weight". 10:15 – Who do you need to become to reach your goal?. 11:45 – Affirmations and the Reticular Activating System. 12:40 – SMART Goals: Breaking down the framework. 14:20 – The "Cheetos on a Treadmill" Analogy: Focus on what you WANT. 15:45 – Will Power vs. Want Power: Internal vs. External motivation. 17:30 – Staying out of prison: A lesson on sustainable motivation. 19:10 – How to Achieve: Clarity and the Warren Buffett 25/5 Rule. 21:00 – The Power of Accountability: Sharing your goals publicly. 22:15 – Embracing Imperfect Action. 24:00 – Final Recap & Wrap-up.

S1 · E12

Jan 27, 2026

33:32

Why Your Ego is Killing Your Business Success

In this episode of the Business Brains and BS podcast, we dive deep into the silent performance killer: The Ego. Join us as we explore why getting too personally attached to your business processes can cloud your judgment and hinder growth. We discuss the famous "Godfather" philosophy—"It's not personal, it's strictly business"—and why, in reality, every business decision carries a personal weight that leaders must learn to manage. From the struggles of hiring the right fit to the "Bad Apple" effect in company culture, we break down how to use KPIs and core values to detach and make better decisions. Timestamps 0:00 – Intro: The Role of Ego in Business 1:18 – The Godfather Philosophy: Personal vs. Business 2:48 – Personal Investment and the "Clouded Vision" 3:45 – Hiring Challenges and the Fear of Failure 4:30 – Accountability: Clarity in Roles and Expectations 6:10 – The Ego of the "Solopreneur": Scaling Beyond Yourself 7:14 – Using KPIs and Metrics for Objectivity 8:15 – Leading by Example: Implementing Systems 9:20 – The "Nobody Cares as Much as I Do" Trap 11:00 – Why "Good People" Aren't Hard to Find 11:43 – The Marine Recruiter Method: High Expectations in Hiring 13:50 – Culture Shifts: Promoting Toxic Employees to "Customer" 16:00 – Identifying Identity: Are You Your Job Title? 17:30 – The Two-Phone Rule: Strategies for Work-Life Balance 18:50 – Final Thoughts: Values as the Foundation of Business

S1 · E11

Jan 20, 2026

32:09

Mastering Business Perseverance: What "Think and Grow Rich" Teaches About Success

In this episode of Business, Brains & BS, we dive deep into one of the most powerful concepts from Napoleon Hill’s legendary book, Think and Grow Rich: "No man is ever whipped until he quits in his own mind." Being a business owner is a rollercoaster of highs and lows. Whether you are celebrating a massive win or questioning every decision you’ve ever made, the difference between failure and success often comes down to one thing: perseverance. In this video, we discuss: The Power of the Reticular Activating System (RAS): How setting a clear goal changes what you see and the opportunities you find. The "Three Feet from Gold" Lesson: Why many entrepreneurs quit right before their big break and how to keep pushing through. The Importance of Community: Why isolation is the enemy of success and how a support system keeps you from feeling "whipped." Imperfect Action: Why doing something is always better than staying stuck in "prose and analysis." Join us for an honest conversation about the mental grit required to survive the first five years of business and beyond.

S1 · E10

Jan 13, 2026

28:46

Happiness = Reality - Expectations: A Deep Dive into Business Mindsets & Personal Growth

What if the secret to true happiness wasn't making more money, but managing your expectations? In this episode of the Business Brains and BS Podcast, we explore a powerful quote from comedian Jimmy Carr: "Happiness is your current situation minus expectations". Join us as we unpack the psychological trap of "keeping up with the Joneses," the biology of "avoiding threats vs. pursuing rewards," and why downsizing a lifestyle can sometimes lead to an upgrading of the soul. We share personal stories about leaving the security of corporate America, the fear of starting a business (Evolution Mental Health Services), and the "pruning" process required to grow into the person you were meant to be. In this video, you’ll learn: Why "worst-case scenarios" aren't as scary as they seem once you accept your current reality. How advertising and social media manipulate our biological survival instincts by turning rewards into perceived threats. The difference between "Revenue vs. Profit" and why revenue is often just vanity. Why "pruning" your life—cutting back on material things or old habits—is necessary for the next level of growth. Don't forget to Subscribe and leave us a five-star review! 0:00 – Intro: The Happiness Formula ($Reality - Expectations$) 1:40 – Redefining the "Worst Case Scenario" through Acceptance 3:30 – Corporate Success vs. Internal Happiness 4:50 – The "Lexus" Trap: Social Media and External Expectations 6:20 – The Security of a Corporate Paycheck vs. the Freedom of Ownership 7:45 – The Emotional Impact of Downsizing to Start a Business 9:15 – Survival Biology: Avoiding Threats vs. Pursuing Rewards 11:00 – Ancient Nomadic Tribes: Why we fear Social Ostracization 13:20 – The "Green Lamborghini" Problem: When Goals become Threats 14:40 – Fear-Based Marketing: Decoding Home Security and Political Ads 16:50 – "Nights of the Round Table": Fitting in during Junior High 18:30 – Revenue is Vanity, Profit is Sanity, Cash is King 20:00 – You are the Average of the Five People you spend time with 21:50 – Reaching the Top: Why the "Clinical Director" role felt like a dead end 23:10 – Evolution Mental Health Services: The Story behind the Name 24:30 – Pruning the Plant: Cutting back to grow bigger #Entrepreneurship #Mindset #MentalHealth #BusinessGrowth #HappinessFormula #PersonalDevelopment

S1 · E9

Jan 6, 2026

28:36

How to Scale a Service Business: Franchising vs. Independent Ownership with Trevor Bass

What does it take to grow a local service business into a multi-million dollar operation? In this episode of the Business Brains & BS Podcast, we sit down with Trevor Bass, owner of Five Star Painting of Tulsa. Trevor shares his incredible journey from a 30-year career in electrical wholesale to launching a painting franchise in March 2020—right as the world shut down. We dive deep into the pros and cons of the franchise model, the reality of running a business with your spouse, and why "Best Known Beats Best" in the world of sales. In this video, you’ll learn: The "Business in a Box" advantages of joining a franchise. How to balance professional and personal boundaries when working with a partner. The importance of systems, project management, and customer advocacy. Why scaling requires a "driver and a navigator" dynamic. Connect with Trevor Bass: Website: Five Star Painting of Tulsa Instagram: @FSPTulsa Subscribe for more insights on business growth, leadership, and the "BS" of entrepreneurship! Timestamps: 0:00 – Intro: Meet Trevor Bass of Five Star Painting. 1:10 – Launching a business at the start of the pandemic. 2:10 – The reality of business partnerships and marriage. 3:30 – Lessons from 30 years in electrical wholesale and customer service. 5:15 – Why Trevor chose a franchise over starting a home automation company. 6:50 – Franchise Benefits: The "Box of Tools" (CRM, Branding, and Marketing). 9:05 – The transition from a sales career to business ownership. 10:40 – What makes Five Star Painting different? (The Role of the Project Manager). 12:15 – Working with your spouse: The role of a business coach. 14:50 – Setting boundaries between business and personal life. 17:10 – The biggest mistake in scaling: Not having systems from day one. 19:25 – "Systems run the business, people run the systems." 20:45 – The "We" Trap: Assigning specific accountability. 22:00 – The Future of Five Star Painting: Commercial vs. Residential. 24:30 – The Rally Car Analogy: The Driver vs. The Navigator. 26:40 – Final Advice: "Best Known Beats Best."

S1 · E8

Dec 30, 2025

31:41

Fighting Human Trafficking: The Story of The Demand Project with Kristin Weis

n this episode of the Business Brains and BS Podcast, we sit down with Kristin Weis, co-founder and CEO of The Demand Project. Kristin shares the harrowing story that sparked her journey from a cosmetologist to a licensed private investigator dedicated to protecting children from online predators and sexual abuse. We dive deep into the complexities of fighting child sex crimes, the challenges of working with law enforcement on human trafficking cases, and the reality of running a "for-impact" organization. Kristen also discusses the development of their 54-acre campus, the largest of its kind, designed specifically to restore and support young girls aged 11-17 who have survived unimaginable trauma. In this episode, you’ll learn about: The origins of The Demand Project and its mission to stop the demand for child exploitation. The transition from average citizens to experts in the field of child protection. Why "prevention" is just as important as "restoration". The importance of parental responsibility in the age of digital technology. The financial and operational struggles of running a high-impact non-profit. Support The Demand Project: Visit TheDemandProject.org to donate, volunteer, or download their digital safety contract for your children. Timestamps 0:00 – Introduction: Meet Kristin Weis, CEO of The Demand Project. 0:45 – The 2004 news story that changed Kristen’s life forever. 1:45 – Moving to Tulsa: From average people to private investigators. 2:30 – Pioneering best practices in the fight against human trafficking. 3:00 – The 54-acre campus: Providing a safe haven for survivors. 4:15 – What’s in a name? Explaining "The Demand Project". 5:30 – The "Familiar Captivity": Understanding the trauma survivors face. 6:30 – The challenge of staffing a high-trauma environment. 7:45 – Supply vs. Demand: Why we must target the buyers. 9:15 – Working with law enforcement: Transitioning from drug raids to trafficking stings. 10:30 – The Internet Problem: How technology fueled a tsunami of crime. 11:45 – Prevention and the Digital Safety Contract for parents. 13:30 – The "For-Impact" Model: Debunking myths about non-profit compensation. 15:00 – Growing the organization: From a spare bedroom to 24 employees. 17:30 – The reality of the waiting list: Why more funding is desperately needed. 19:15 – Key leadership lessons: Trust but verify. 20:45 – How to get involved and upcoming events.

S1 · E7

Dec 23, 2025

34:58

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