PR and Affiliate Marketing are Merging, a discussion with Blagica Bottigliero

On this episode Jamie chats with JEBCommerce's own Director of Affiliate Marketing, Blagica Bottigliero, about the convergence of Affiliate Marketing and Public Relations (PR).

We noticed a trend occurring over a year ago with more PR professionals and agencies entering the affiliate marketing space. It's one of the reasons we set out to find someone with significant affiliate marketing AND PR chops to lead our Affiliate Marketing team. And Blagica fits the bill perfectly being a pioneer in the affiliate space (managing the Orbitz affiliate program back in the day) and having significant experience and success in the PR world with her time at Edelman. She also has significant experience in social marketing as well.

Oh, did we mention she won an Emmy for her marketing? It's true.

On today's episode we discuss the following top ...