We have a special guest for you today, a client of JEBCommerce! Josh Reed, Director Consumer Demand Generation for Evenflo is on the podcast and you don't want to miss it! As always, we go through Josh's journey to digital marketing and affiliate marketing, and I can guarantee you it's not a path you have heard on this podcast before.
Josh gives an MBA-level discussion on marketing that I'm super proud to have on our podcast. We discuss:
The differences with high consideration products
The diversity affiliate publishers bring to a DTC manufacturer
Why he chose to bring in SMEs to run his affiliate program instead of an in-house team
We also discuss some key things in career development a ...... Read more