A Deep and Technical Dive into Affiliate Marketing with Samantha Morris

Profitable Performance Marketing by Jamie Birch

Episode notes

It is with great pleasure that we showcase one of our very own on our podcast today: Samantha Morris. Samantha leads one of our affiliate management teams as a Sr. Affiliate Manager and comes to us with over 20 years of experience working for brands like Gap, Priceline, and more. She has also worked for affiliate networks, agencies, and ran her own agency for a time.

This conversation dives deep into the day-to-day of affiliate management. Some of what we cover includes:

  • How important it is to truly understand your client

  • How vital her in-house experience with some major retailers has been to managing clients now

  • Interesting and useful network technology that is available

  • Last click vs. first click

  • Preferred publisher technologies

  • Attribution

  •  ... 
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