Episode notes
This episode takes a look at a problem one of our clients is having: How to generate revenue from discount audiences without risking the full margin from other shoppers. In response, Jamie lays out a three part strategy that will reach those new audiences without risking that full-margin shopper. It can happen!To achieve this, you'll need a mixture of technology strategy and a full testing methodology. Jamie talks about the technology needed for couponing and protection, how to manage your T&Cs, and what an actual test looks like.Take a listen and let us know if you need any help with this we would love to work with you and help you execute a strategy that allows you to reach new customers who are discount oriented without risking the full margin customers you're already getting directly. Email us at ... Read moreKeywords
acquisitionconsumer behaviorcoupon affiliatesadvanced commission strategiesterms and conditionstracking