Reaching discount buyerswithout risking full-margin acquisition

Profitable Performance Marketing by Jamie Birch

Episode notes
This episode takes a look at a problem one of our clients is having: How to generate revenue from discount audiences without risking the full margin from other shoppers. In response, Jamie lays out a three part strategy that will reach those new audiences without risking that full-margin shopper. It can happen!To achieve this, you'll need a mixture of technology strategy and a full testing methodology. Jamie talks about the technology needed for couponing and protection, how to manage your T&Cs, and what an actual test looks like.Take a listen and let us know if you need any help with this we would love to work with you and help you execute a strategy that allows you to reach new customers who are discount oriented without risking the full margin customers you're already getting directly. Email us at  ...  Read more
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