Can the affiliate channel help move overstocked and discounted inventory?

Profitable Performance Marketing by Jamie Birch

Episode notes

In this episode Jamie answers a question received from a listener last season: "How can we further support our internal efforts to move overstocked products through affiliate?" Here's a brief summary of what's covered:

  1. The affiliate channel can definitely help move overstock inventory, in fact it is probably the best channel to do so

  2. Communicate with your partners about these items through text links, product links, banners, newsletters, FMTC, and more

  3. Create exclusives for top partners

  4. Use these to recruit partners

  5. Use these in an affiliate contest, and ...

  6. Use these to recruit the important content publishers

Give it a listen and let us know what you think!

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