In this episode Jamie answers a question received from a listener last season: "How can we further support our internal efforts to move overstocked products through affiliate?" Here's a brief summary of what's covered:
The affiliate channel can definitely help move overstock inventory, in fact it is probably the best channel to do so
Communicate with your partners about these items through text links, product links, banners, newsletters, FMTC, and more
Create exclusives for top partners
Use these to recruit partners
Use these in an affiliate contest, and ...
Use these to recruit the important content publishers
Give it a listen and let us know what you think!... Read more