Ep. 3 - Raising Kids While Building a Beverage Brand – Amy Bett

The Duck Pond Podcast | Tips for CPG Brands to Take Flight by Jason Wong

Episode notes

Welcome back to the Duck Pond Podcast where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves. From branding, marketing, to packaging and hardships.

Today we're featuring Amy Bett, founder of Melo, a non-alcoholic sparkling kava beverage that helps you unwind in under 10 minutes boasting zero sugar, zero calories, and no hangover. Melo is fast becoming the go-to drink for those who want that wind-down without the downside.

She’s been spearheading rapid growth, recently celebrated key milestones such as exploding into nearly 1,000 stores from 20, and continues to reshape the functional beverage wave.

We’ll dive into:

- How Melo positions itself in the non-alcoholic drink & wellness market

- Why packaging and branding are so critical for aut ... 

 ...  Read more
Keywords
PackagingMarketingBusinessCustom PackagingDTC PackagingCPG PackagingPaking DuckBrand DesignBrand MarketingAmy BettDrink MeloMelo DrinkMelo Sparkling KavaAlcohol FreeAlcohol Alternative