SmartBranding.com Podcast

SmartBranding.com Podcast

by Tatiana Bonneau

Entrepreneurship Technology

Ep.6 | Robosoft’s MD and CEO about his brand and how digitalization is changing our lives

Recently Robosoft got acquired by the Japanese TechnoPro in a $108 million deal. I had the pleasure to talk about the brand with Robosoft’s MD & CEO, Ravi Teja Bommireddipalli. We touched on the story behind the brand name, their company culture, how has the pandemic affected their business, and his thoughts on how digitalization will continue to shape our lives.

Ep.5 | Fernando Nery on how to launch a startup and survive in a pandemic

It is already challenging to launch a startup anytime, anywhere, in any industry. Launching one in a pandemic, in an industry that was one of the most affected by it, is a whole other story. I spoke to one of the founders of Portão3 about how they managed to survive and thrive when so many established brands failed.

Ep.4 | MakeLoveNotPorn.com - Cindy Gallop is fighting the myths of porn with great communication

Cindy Gallop is an advertising and branding professional with over 35 years of experience working with global brands, like Coca-Cola, Ray-Ban, and Polaroid, to name a few. You may know her for her advertising career, her famous tagline "I like to blow shit up. I am the Michael Bay of business," or as the first (and to our knowledge, only!) TED speaker to ever use the words "come on my face" on stage. I had the chance to have a delightful conversation with Cindy about her project MakeLoveNotPorn.com, the importance of a good name, and how to have The conversation about sex and porn with your kids (yes, this all happened in 20 minutes).

Ep.3 | Paco Conde from Activista talks about how to bring positive change with advertising

We discuss how the idea for Mars Sucks was born and executed and touch on what do brands need to do in order to survive and thrive in a world where consumers are not impressed by pretty packaging and words but hold you accountable for your actions.

Ep.2 | Grant Powell talks about Web3 and how Curios can help everyone to mint and sell NFTs

Our new Names with stories interview features Grant Powell, an expert in developing some of the most innovative technologies and digital products, a real estate investor, and a numismatist. Grant is here to talk about one of his latest projects, Curios, a Web3 tool for every creator and business that wants to mint and sell NFTs.

Ep.1 | Chykalophia co-founder Ari Krzyzek on branding, naming and women entrepreneurs

Ari Krzyzek from Chykalophia discusses her brand and how she helps women entrepreneurs build successful businesses.

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