SmartBranding.com Podcast

SmartBranding.com Podcast

by Tatiana Bonneau

Entrepreneurship Technology

Ep.16 | Victoria Duben discusses her startup - Viewst, branding, naming and entrepreneurship

Viewst helps designers and campaign managers to collaborate in cloud, scale ad versioning, streamline approvals, store all projects and assets in one location and organized, and build up campaigns to go live faster. Victoria, founder of Viewst, an entrepreneur and former professional tennis player with a passion for science, spoke with us about the origins of the company, its mission, and future goals.

Ep.15 | Nichita Herput discussing the idea behind OptiOffer, the naming process, raising funds and more

OptiOffer is a revolutionary SRP (Supplier - Reseller Platform) that equipment sales professionals use. Known for its revolutionary price quoting system and shareable eCatalog network OptiOffer allows sales teams to finally drop old fashioned PDF catalog or Excel price list import, copy/paste, and hundreds of emails. It connects the suppliers' product catalog with its resellers to automate and streamline their quoting and order creation & management. We chat with Founder and CEO Nichita Herput about how he became an entrepreneur, the idea behind OptiOffer, the naming process, raising funds and more.

Ep.14 | Enzo Mpanz and Tim Genders talk about empowering low-income communities and changing their lives for the better

Isizwe is a non-profit on a mission to open opportunities for everyone by delivering quality internet connection to areas where people struggle to get it. We talk with Enzo Mpanz and Tim Genders about the idea, how they are empowering low-income communities and changing their lives for the better, and what is next for Isizwe.

Ep.13 | Sean Tepper talks about how to launch a business during a pandemic, stock markets, branding and more

Tykr is a stock screener and education platform all-in-one that helps people get into the stock market, regardless of their level of knowledge. Since 2020 Tykr has helped thousands of investors make better investment decisions. We talk to founder Sean Tepper about the idea behind the business, the brand name, how to launch a business during a pandemic, and what to expect from Tykr in the future.

Ep.12 | The story behind Raises.com, dos and don'ts in raising funds and how to name a startup

Natu Myers is an entrepreneur, investor, and founder of Raises.com, a platform that helps founders save months of time and millions of dollars in the process of raising funds for their business. We discuss how the idea for the project was born, the process of choosing the right name, and what’s next for Raises in this interview.

Ep.11 | EXAU Olive Oil Interview with SmartBranding

Founded by Giuseppe and Skyler (husband and wife), EXAU Olive Oil specializes in the production of high-quality Italian extra virgin olive oil. EXAU is the marriage between the modern culinary needs of Americans and 75+ years of Calabrian craftsmanship. We had the pleasure to talk with Skyler and learn more about the company, the products they offer, and how they got to where they are now.

Ep.10 | Elena Silenok, Founder of Clothia Talks About Branding, Sustainability, Taking Fashion Risks and Web3

Our interview series Names with stories continues its journey with a great brand name - Clothia. Clothia is an online marketplace presenting the top up-and-coming fashion designers in the area of accessible luxury. The founder, Elena Silenok, shares more about the idea behind the brand, how it has evolved over time and what new and exciting is on the horizon for Clothia.

Ep.9 | Discussing Trademarks and Copyrights with Shane Rumbaugh

Shane Rumbaugh is an attorney in the United States who practices trademark, copyright and advertising law. He recognized a gap in the market wherein he felt “big law” rates were too expensive for smaller businesses and startups to affordably protect their brands. So, Shane started Rumbaugh Law PLLC to deliver the experience, polish and service associated with larger firms while charging small firm prices.

Ep.8 | Marc Cloosterman on brand transformation and the challenges and exciting developments in the branding industry

Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years Marc and his team have been specializing in making brand change happen. They help organizations navigate through the journey of bringing their brands to life. VIM Group operates globally for large national and international corporations, with clients from Japan to LA and anywhere in-between.

Ep.7 | Jim Heininger talks about rebranding, when is it needed and how to do it right

After over 20 years of global PR experience, Jim Heininger founded Rebranding Experts to help business owners revive their brands. Rebranding requires a lot of elements that traditional branding agencies can’t offer and Rebranding Experts brings those specific capabilities in one team. In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right. I found the way Jim talks about rebranding really exciting and inspirational - different from what most entrepreneurs associate with the term and the process. In his words, a good rebrand can "have people fall in love with their company again".

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