Rosie Arruda is Growing Her Mortgage Business on Relationships | Mortgage Daddies
Episode notes
Rosemary “Rosie” Arruda spent 13 years at Verizon, got laid off during COVID, and now she’s a President's Club mortgage producer 2 years in a row.
Rosie Arruda is a loan officer at Milestone and a first-generation American who built her business on word-of-mouth inside the Portuguese, Cape Verdean, and Brazilian communities. We cover how she turned cultural connection into a referral pipeline, why she gives every unqualified buyer a written game plan instead of turning them away, what it means to treat every client like a family member, and how Vernon pushed her to move her savings out of her checking account - and why that unlocked her production growth.
Rosemary Arruda - Milestone Mortgage Solutions: https://milestonemortgagesolutions.com/rosemary-arruda/
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Chapters:
00:00:00 Welcome to Mortgage Daddies, Rosie Arruda
00:03:02 Building a business in the Portuguese community
00:07:18 When the mortgage business finally clicked for Rosie
00:14:25 What drives Rosie Arruda
00:19:20 How educating clients removes fear and builds loyalty
00:22:21 Rosie's favorite part about Milestone
00:27:08 Growing up as a first-generation American in New Bedford
00:30:02 How well do Craig and Vern know Portuguese?