Andrew Bertera: Combining scientific expertise with marketing and sales leadership, fostering cross-functional empathy, and keeping the customer at the centre
Life, Science and Marketing by Paul Avery
Episode notes
Life, Science, and Marketing Podcast: Episode 8
Guest: Andrew Bertera, Executive Director of Marketing and Sales at New England BioLabs
Andrew's Background:
- Studied microbiology at King's College London
- Started in R&D at Amersham developing molecular biology products
- Now leads global marketing and sales at New England BioLabs for 14+ years
Key Discussion Points:
- Making the transition from R&D to marketing roles
- Taking on combined marketing and sales leadership positions
- Embracing technology while still connecting with customers
- The importance of customer centricity and focus for marketers
- Perspectives on trade shows and maximising value
- Reinvigorating existing products ...