Andrew Bertera: Combining scientific expertise with marketing and sales leadership, fostering cross-functional empathy, and keeping the customer at the centre

Life, Science, and Marketing Podcast: Episode 8

Guest: Andrew Bertera, Executive Director of Marketing and Sales at New England BioLabs

Andrew's Background:

• Studied microbiology at King's College London
• Started in R&D at Amersham developing molecular biology products
• Now leads global marketing and sales at New England BioLabs for 14+ years

Key Discussion Points:

• Making the transition from R&D to marketing roles
• Taking on combined marketing and sales leadership positions
• Embracing technology while still connecting with customers
• The importance of customer centricity and focus for marketers
• Perspectives on trade shows and maximising value
• Reinvigorating existing products ...