Episode notes
Life, Science, and Marketing Podcast: Episode 7
Guests: Harrison Waid and Nick Clare
Harrison's Background:
- Co-founder of Succession
- Previously in software sales at Synthego before pivoting to biotech
Nick's Background:
- Co-founder of Succession
- Extensive experience in life sciences and drug discovery having worked with pharma companies
- Currently Interim CBO at Definigen
Key Discussion Points:
- Perception gap between marketing and sales teams
- Confusion over lead qualification terminology
- Marketing content often lacks value for sales teams
- Importance of not distracting sales with customer issues
- Strategies for marketing to gain credibility in ...
Keywords
sales