The Elizabeth Ocean Podcast

The Elizabeth Ocean Podcast

by Elizabeth Ocean

Entrepreneurship Marketing

Season 2

S02 E10 | Repeat What Works: How Consistency Creates Momentum and Grows Your Business

Have you ever found yourself switching directions in your business—changing your niche, your offer, your focus, or your strategy because something new caught your attention? And what happens to your momentum when you do? In this episode, we explore one of the most powerful principles of sustainable business growth: Repeat What Works. While creativity and innovation are valuable, constantly changing direction can slow your progress and make it harder to build consistent results. We'll examine how successful entrepreneurs identify the actions that generate clients, income, visibility, and relationships—and then commit to doing those things consistently. From speaking engagements and workshops to email marketing, events, and authentic relationship-building, you'll learn how repeating proven strategies can create stability, confidence, and momentum in your business. You'll also be challenged to identify what has worked for you in the past, what actions you need to repeat more often, and what important opportunities you may be avoiding. Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life. ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E09 | Get paid to speak

How can you get paid to speak—and what are the most effective ways to turn speaking opportunities into a profitable business? The 3 Main Ways to Get Paid to Speak 1. Build Fame and Authority The highest-paid speakers are often recognized experts, bestselling authors, celebrities, industry leaders, or influential thought leaders. Event organizers pay premium fees because these speakers attract audiences and increase ticket sales. 2. Build a Large Email List Event hosts want speakers who can help fill seats and attract attendees. A strong email list increases your value because you can promote events directly to an engaged audience. Benefits include: More speaking opportunities Greater credibility Increased book, course, and program sales Long-term business growth 3. Own the Stage One of the most powerful ways to get paid is to become the event host yourself. Examples: Festivals Summits Podcasts Virtual shows Conferences Owning the stage allows you to build authority, grow your audience, and generate revenue through sponsorships and speaker participation. Bonus Strategy: Speak for Free and Get Paid on the Back End Sometimes the most profitable speaking engagements are unpaid. By speaking for free and offering coaching, courses, retreats, books, memberships, or consulting services, you can generate significantly more revenue than a one-time speaking fee. Key Takeaways Speaking fees are only one source of income. Building authority, growing an email list, and owning a stage create long-term opportunities. Event hosts value speakers who can attract audiences. Hosting your own events can be more profitable than waiting for invitations. Speaking for free can be highly profitable when paired with paid offers. Action Steps Grow your email list. Seek consistent speaking opportunities. Consider hosting your own event or show. Develop offers that monetize your speaking engagements. Focus on building long-term business assets, not just speaking fees. The most successful speakers use speaking as a tool to build authority, grow their audience, and create multiple streams of revenue. Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life. ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E08 | The 7 Online Speaker Essentials

What separates speakers who get invited back from those who are quickly forgotten? Professional speakers need more than a great presentation. Having the right systems in place helps speakers maximize opportunities, look professional to event hosts, attract clients, and generate long-term business growth. Why These Essentials Matter Help speakers show up prepared and professional. Make life easier for event hosts, increasing chances of repeat invitations. Create systems that continue working while you develop your speaking career. Build a sustainable business beyond individual speaking engagements. The 7 Online Speaker Essentials 1. Email List Your email list is your most important business asset. It allows you to stay connected with your audience, generate clients, and maintain control over your communication regardless of social media changes. Many event organizers also consider email list size when selecting speakers. 2. Opt-In Page An opt-in page (also called a landing page, funnel, or squeeze page) is where people can subscribe to your email list. Its purpose is to convert visitors into subscribers. 3. Free Gift (Lead Magnet) A free gift is offered in exchange for someone's email address. The best lead magnets solve a specific problem quickly and are easy to consume, such as a checklist, PDF, guide, or worksheet. These first three essentials work together: Email List Opt-In Page Free Gift Together, they create a system for growing your audience and generating future opportunities. 4. VIP Bonus A VIP bonus is a higher-value resource offered through certain events. Unlike a simple lead magnet, it typically includes a course, workshop recordings, challenge, or other premium content valued at $300–$1,000 or more. 5. Online Booking Calendar An online booking calendar makes it easy for potential clients to schedule sessions with you. Tools such as HighLevel, Calendly, or Acuity help automate this process and create a smoother client experience. 6. Business System Speaking becomes profitable when supported by a clear business system. This includes your offers, programs, sales process, and client journey. The goal is not simply to speak on stages but to convert speaking opportunities into paying clients and revenue. 7. Social Media Presence Social media supports your business but should not be the foundation of it. While event hosts may review your online presence, social media is best viewed as a marketing tool rather than your primary source of business growth. Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life. ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E07 | Why Your Email List Matters: The 4 Ways to Grow Your List

Your email list is one of the most valuable assets in your business. A strong list can: Open doors to speaking opportunities Increase your chances of landing publishing deals Create a direct connection with your audience Generate long-term, sustainable income Build a pool of future clients and customers The bigger your list, the more opportunities become available. The 4 Ways to Grow Your List 1. Organic Growth (You Do the Work) Organic growth happens through your own efforts and relationships. Examples: Social media content Facebook groups Networking (online and in person) YouTube videos and shorts Speaking engagements Hosting masterclasses Running challenges or training events Sharing your free gift through your Linktree and profiles Key takeaway: Consistency creates growth. 2. Paid Speaking Opportunities Paid speaking opportunities can accelerate list growth because event hosts have already gathered an audience for you. Benefits: Access to warm audiences Increased visibility Faster list growth Credibility-building opportunities Important: Always vet speaking opportunities to ensure they are legitimate and aligned with your goals. 3. Paid Advertising Running ads through platforms like: Facebook (Meta) Google YouTube Advantages: Scalable growth Predictable lead generation Challenges: Requires budget Takes time to optimize Results are not always immediate A common recommendation is to promote a free gift rather than an event, allowing ads to work continuously over time. 4. Collaborative Marketing (Most Powerful) Collaborative marketing combines audiences and resources. Examples: Affiliate partnerships Promo buddy exchanges Strategic alliances Joint events Summits and festivals Giveaways Collaborative speaking opportunities Benefits: Faster audience growth Shared visibility Lower marketing costs Access to new communities The power comes from growing together rather than alone. List Size & Business Growth Some business studies suggest a relationship between: Email list size Monthly revenue While not a guarantee, growing your list often increases: Reach Opportunities Sales potential Focus on building quality relationships, not just collecting subscribers. Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E06 | GET BOOKED TO SPEAK

What shifts can help you become a sought-after speaker who attracts speaking opportunities, clients, and income without chasing or forcing? This training focused on three powerful shifts that move you from waiting for opportunities to creating them. Success as a speaker isn't just about tactics—it's about how you position yourself, your message, and your business. What's Not Working Many speakers struggle because they: Wait until they're "ready" Overgive and undercharge Lack clarity in their message Have no audience or list-building strategy Wait for someone else to choose them Your message is needed now. The key is stepping into leadership instead of waiting for permission. Shift #1: From Stories to Frameworks Stories create connection, but frameworks create authority. A framework is your unique process, system, or methodology. Examples include: Three Pillars of Thriving Post-Menopause Four-Step Grief Healing System Five Phases of Becoming a Wise Woman People may relate to your story, but they invest in the process that helps them achieve results. Key Takeaway: Own and teach a framework that is uniquely yours. Shift #2: From Hoping to Get Picked to Owning the Stage Rather than waiting for invitations, create your own opportunities. Examples: Host a festival Launch a summit Start a podcast Run your own show or event Owning a stage positions you as a leader, increases visibility, and attracts collaborations and speaking opportunities. Key Takeaway: Leaders create stages instead of waiting to be invited onto one. Shift #3: From Speaking Free to Give Value to Speaking Free to Invite Speaking for free can be incredibly valuable when done with intention. The goal is to: Grow your email list Build relationships Nurture trust Gain clients over time Instead of speaking only to educate, speak to invite people into your world through: Free gifts Email lists Workshops Coaching programs Courses and offers Key Takeaway: Speaking is often a relationship-building strategy before it becomes a sales strategy. The Importance of Patience Building a speaking business takes time. Success comes from consistently building: Credibility Authority Audience Systems Confidence Some people become clients quickly, while others may follow your work for years before saying yes. Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life. ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E05 | The Path From Speaking to Paying Clients

What does your speaking lead to? Speaking creates impact, visibility, and connection—but if you're building a business, it should also create opportunities for people to work with you. One of the biggest mindset shifts I teach is this: Speaking is marketing. Whether you're speaking on a podcast, summit, community stage, workshop, or interview, you're building trust, sharing your expertise, and creating a pathway for people to continue the journey with you. The Path From Speaking to Clients Many entrepreneurs focus on getting speaking opportunities but don't have a system that guides people toward becoming clients. Here's the framework I teach: Speak – podcasts, events, workshops, interviews, and community talks. Offer a Free Gift – give people a valuable next step. Build Your Email List – collect contacts so you can continue the conversation. Nurture the Relationship – send regular emails and stay connected. Host Your Own Events – workshops, masterclasses, webinars, challenges, or series. Offer a Short Program – typically 30 to 90 days. Invite People Into Long-Term Programs – creating deeper transformation and consistent income. Why Your Email List Matters If you're writing a book, creating a course, launching a podcast, or building a new offer, don't wait until it's finished to build an audience. Build your email list now. When your offer is ready, you'll already have people who know, like, and trust you. A common mistake is collecting email addresses but never following up. Consistent emails help build relationships and keep you top of mind. Why Short Programs Work I've noticed a shift in how people buy coaching and online programs. People want: Connection Trust Relationship A chance to experience your work A short program can be a wonderful bridge between a free offer and a long-term coaching or mentorship program. Key Takeaway Speaking alone doesn't create clients. The real magic happens when you create a clear pathway from speaking, to relationship-building, to offers, and ultimately to long-term client relationships. Ask yourself: Which step in this process am I missing, and what is one action I can take this week to strengthen it? Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life. ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E04 | Leading Your Business From Anywhere & The Power of CIAO

Can your business continue running if you need to step away for a day? A sustainable business isn't built around doing everything yourself. It's built on systems, support, and people you trust. If I ever find myself at zero capacity to lead, I know I can lean on my team or the incredible leaders within my community. Creating that level of support is one of the greatest investments you can make in your business. What Makes a Sustainable Business? My goal is to create a business that is: Calm Stable Burnout-free Relaxed Powerful Sustainable Growth is important, but growth without a solid foundation can create stress and instability. Long-term success comes from building systems that support both your business and your life. Tips for Running Your Business While Traveling This session also became a behind-the-scenes look at how I continue leading and serving while away from my normal workspace. My Travel Essentials A portable fabric backdrop My phone as a high-quality camera Simple camera mounts Natural window light whenever possible One of my favorite tools is Camo Studio, which allows me to use my phone as a webcam. Since phone cameras are often better than laptop cameras, it's an easy way to improve your online presence while traveling. Speaker Tip Always have a backup setup ready. You never know when you'll need to host a meeting, deliver a presentation, or join a livestream from a hotel room, shared space, or unfamiliar environment. A simple travel setup allows you to continue showing up professionally from anywhere. CIAO: Call It All Out One of my favorite speaker tools is: CIAO = Call It All Out As speakers and leaders, we often try to ignore distractions or pretend everything is perfect. Instead, acknowledge what's happening. This could be: A technical issue A noisy environment A distraction in the room Being in a different location Nervousness before speaking When you call it out, your audience relaxes. Trust increases because people no longer have to wonder what's going on. Three Speaking Principles I Teach 1. Be Real People connect with authenticity more than perfection. Start where you are and speak from that place. 2. Make It About Your Audience After sharing your experience, bring it back to them. Ask questions like: Can you relate? Have you experienced this too? What does this look like in your business? Connection happens when people see themselves in the conversation. 3. Change the State of the Room Great speakers don't just share information—they guide energy. Simple tools like: Deep breathing Stretching Movement Humor can help shift your audience into a more engaged and resourceful state. Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E03 | Marketing & Promotion: The DEVESA MARKETING System

What if the reason you’re struggling to get more clients has nothing to do with your followers… and everything to do with connection? In this episode, I pulled back the curtain on one of the most important shifts I’ve learned about marketing, visibility, and client attraction after years of working with women entrepreneurs. Because the truth is: You do not need a massive audience to grow your business. You need meaningful conversations. If you’ve ever wondered why your content isn’t converting into clients, this episode may completely shift the way you approach marketing. So many women entrepreneurs think they need: bigger audiences more content more visibility more social media But what actually creates clients, speaking opportunities, and aligned growth is intimacy, connection, and genuine conversation. The Beginning of My DEVESA Marketing System This episode focused on the “D” in my framework: D = Direct Message If you want clients, opportunities, collaborations, or speaking engagements, start with direct connection. I encouraged everyone to make a simple list of people they could reach out to: past clients current clients dream clients community members event hosts people already engaging with your content Even reaching out to 3–5 people can create momentum. Don’t Lead With Selling One of the biggest mistakes people make is opening with a sales pitch. Instead of: “Buy my thing.” “Join my program.” I encouraged everyone to simply connect first. Examples: “Hey, I was thinking about you.” “How are things going lately?” “I saw your post and wanted to check in.” Real connection creates trust. Follow-Up Matters Another important reminder from this episode: Most people need multiple touch points before they’re ready to say yes. That means: follow up stay connected continue the conversation don’t assume silence means rejection Consistency matters. Ask Before You Invite Once connection is established, the next step is simple: Ask. Examples: “Would you like the link?” “Would you like support with that?” “Would you like more information?” This creates aligned, pressure-free marketing that feels human instead of pushy. The Biggest Lesson Simple human connection still works. People want to feel: seen heard valued understood And often, one meaningful conversation can create more momentum than months of trying to “grow your audience.” Favorite Quotes From This Episode “Connection leads to clients.” “People don’t know there’s a party unless you invite them.” “Follow up forever.” “Simple works.” Loved this episode? Get Elizabeth’s free guide: UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom Learn how to grow your business with more alignment, freedom, and sustainability — without sacrificing your peace or energy. ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E02 | Imposter Syndrome: The Courage to Take Bigger Stages

If you've ever felt: “Who am I to speak on that stage?” Fear before a presentation Vulnerability after being seen Anxiety around visibility, judgment, or success… …you are not alone. This episode explores: Why imposter syndrome is actually normal The 3 phases of imposter syndrome:Before the opportunity During the experience After the visibility How even world leaders like Michelle Obama and Oprah experience it The connection between childhood conditioning and fear of being seen Nervous system regulation and self-care for visibility How community and support help us move through fear Why acknowledging your accomplishments matters Practical tools to keep showing up anyway You’ll also hear powerful reflections on: Fear of judgment Fear of being “too much” Visibility wounds Perfectionism Self-worth Courageous leadership This episode is a reminder that confidence is not the absence of fear — it’s the willingness to keep moving forward despite it. Key Takeaways: Imposter syndrome doesn’t mean you’re failing — it often means you’re growing Your nervous system needs support when stepping into visibility Preparation builds confidence Community helps dissolve shame Acknowledging yourself is a leadership practice You already have years of wisdom, training, and experience within you Memorable Quote: “It’s not about getting rid of imposter syndrome. It’s about continuing to walk through it.” Reflection Questions: Which phase gets you most: before, during, or after? What bigger stage are you being called toward? What support do you need to keep showing up? Practices Mentioned: Journaling Nervous system regulation Self-care and rest Community support Celebrating wins Practicing visibility gradually Acknowledging yourself daily Final Reminder: You do not need to feel fearless to be powerful. You only need the courage to take the next step. Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life. ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

S02 E01 | The Hidden Weight of Being the Boss

There were many times I resented my business. Moments where the weight of leadership felt too heavy… where I didn’t want to hold all the responsibility anymore. The decisions, the pressure, the finances, the launches, the team — all of it sitting on my shoulders. More than once, I thought: “Maybe I should just quit and get a regular job.” In this deeply personal episode, I’m sharing the realization that completely shifted how I see entrepreneurship, freedom, and the life I’ve built. Over the past several years, I’ve navigated intense personal and physical changes — including burnout, nervous system exhaustion, perimenopause, menopause, emotional overwhelm, and massive shifts in my capacity and energy. And during a quiet morning of meditation and reflection, I realized something profound: The business I once resented is actually the very thing that gave me the freedom to survive this season with grace. Because I built my own business, I could: Rearrange my schedule when needed Work shorter days Take 3-day weekends every week Create monthly integration weeks Rest without asking permission Work from home surrounded by nature Support my nervous system instead of constantly overriding it I realized that if I had been working a traditional job during this season of my life, I honestly don’t know how I would have made it through. This episode is an honest conversation about: Entrepreneur burnout Resenting your business Menopause and entrepreneurship Nervous system healing Spacious scheduling Redefining success Freedom over hustle Building a business that supports your real life Key Takeaways: Your business is allowed to support your life — not consume it Rest is productive Spaciousness is a success strategy Freedom becomes priceless during difficult seasons Sustainable business matters more than performative hustle Sometimes what feels heavy today becomes the thing that saves you tomorrow Memorable Quote: “Maybe what feels heavy today is something that’s going to give you freedom you’ll be deeply grateful for tomorrow.” Reflection Questions: Is your business supporting your life… or consuming it? What would a sustainable schedule look like for you? Where are you craving more freedom, rest, and spaciousness? Final Reminder: You do not have to build your business through exhaustion. You are allowed to create success that supports your health, your relationships, your nervous system, and your life. Loved this episode? Then you’re going to love what Elizabeth shares inside UNHUSTLE — a powerful guide for women entrepreneurs who are ready to stop overworking and start building wealth with more alignment, freedom, and sustainability. UNHUSTLE: The New Revenue Rules for Women Entrepreneurs Who Want More Money …and More Freedom Discover a smarter, more sustainable way to grow your business — without sacrificing your peace, energy, or freedom. Inside, you’ll learn modern revenue strategies designed for women entrepreneurs who are ready for greater success, deeper fulfillment, and true freedom in the next chapter of their business and life. ✨ Download the free guide here: UNHUSTLE by Elizabeth Ocean https://elizabethocean.biz/unhustle

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