Perth based Maximus McCall is arguably the most successful strongman coach in Australia. He has coached clients to five world records in the sport of strongman and two World’s Strongest Man titles, in the under 90kg division. These titles were with two different athletes in consecutive years, proving it was no fluke. He coaches athletes in strongman, powerlifting, bodybuilding and nutrition. His unique diet approach allows athletes to get stronger and leaner at the same time and includes monitoring micronutrients to optimise health, not just improve body composition and strength. He has a Bachelor of Sports Science and Exercise and Health from UWA. He competes himself in strongman, having won WA’s strongest man twice and competed nationally in Australia’s Strongest Man.