Episode notes
Alexandra “Alex” Baldwin, who has nearly 30 years of experience in the sports industry, is in her fifth year as the president of the Korn Ferry Tour in 2023 after originally being appointed to the role on Jan. 30, 2019.
As president of the Korn Ferry Tour, Baldwin is the first female in history to lead one of the PGA TOUR’s global Tours. In 2022, the TOUR announced Baldwin would also assume oversight of the international tours, including PGA TOUR Canada and PGA TOUR Latinoamérica. In her role as the head of the “Pathway Tours,” – Korn Ferry Tour, PGA TOUR Canada, PGA TOUR Latinoamérica – she also is responsible for the management of PGA TOUR University and the PGA TOUR Qualifying Tournament (Q-School).
She originally joined the PGA TOUR in 2017 as the vice president of corporate partnerships, where she was responsible for the marketi ...