How Marico is Shaping the Future of FMCG Through Digital Innovation
In this episode of Behind the Boardroom, Vrijesh Nagathan, the Chief Information & Digital Transformation Officer (CIDTO) at Marico, shares valuable insights into how the iconic FMCG giant is navigating the digital transformation landscape. From innovative products like Parachute, Saffola, and Live On to co-creating solutions with Botree Software, Vrijesh discusses how Marico continues to lead the way in the fast-evolving FMCG industry. Key Highlights from Vrijesh's Insights: Digital Transformation Leadership: Vrijesh emphasizes how Marico is leveraging technology and innovation to stay ahead in the competitive FMCG space, ensuring that the company remains at the forefront of industry changes. Co-Creating Solutions with Botree: Vrijesh shares the journey of partnering with Botree Software to co-create solutions, tackling specific operational challenges and continuously improving processes through collaboration. Innovation in FMCG: He talks about how Marico has maintained its position as a leader in FMCG by prioritizing innovation in product development and distribution, catering to diverse market needs. Rural Market Expansion: Vrijesh discusses Marico's strategies for expanding its reach into rural markets, highlighting the role of technology in overcoming challenges and improving accessibility. Trust and Partnership with Botree: The importance of a strong partnership is underscored, with Vrijesh sharing how Marico and Botree work closely together to ensure that solutions are fit for use, continuously improving and growing. Future of FMCG and Digital Transformation: Vrijesh offers his insights into the future of FMCG, exploring how technology will continue to shape the industry, and why Marico's digital transformation journey is just beginning. Under Vrijesh Nagathan’s leadership, Marico continues to set benchmarks in the FMCG sector, showing how a strong partnership, data-driven decisions, and a focus on innovation are key to thriving in today’s digital world. Stay tuned as we uncover more stories of transformation and leadership in the world of FMCG! #Marico #DigitalTransformation #FMCG #Innovation #BotreeSoftware #Technology #RuralExpansion #BehindTheBoardroom
