Building Brands for Growth — Insights with Lorraine Carter

🎙️ Innotion Conversation: Building Brands for Growth — Insights with Lorraine Carter

In this episode of Innotion Conversation, host Ricardo Pascual speaks with Lorraine Carter, an expert in brand strategy and growth, about how founders can build powerful, emotionally resonant brands that stand the test of time.

They dive into:

• The psychology behind customer decisions and emotional drivers.
• How early-stage founders can position their brands effectively in competitive markets.
• The importance of cultural sensitivity in today’s globalized world.
• How to handle branding mistakes with transparency and integrity.
• The power of scarcity and how it builds brand value.
• The role of visionary leadership in educating consumers about new categories  ...